“Go mobile or go home.” That’s Biznessapps snappy assessment about the state of mobile marketing. Which begs a logical inquiry: What is the state of your mobile marketing initiative? As you handle that hot potato, ponder these mobile marketing trends that are rapidly shifting the way the world does business.
Progressive Web Apps
According to the app developers at Iconic, a Progressive Web App — or PWA, “is a web app that uses modern web capabilities to deliver an app-like experience to users.” PWAs “are deployed to servers, accessible through URLs, and indexed by search engines.” Oh, and users like them because they don’t require a visit to the App Store!
Google now indexes sites based on their mobile sites, not their desktop sites.
One more time: Google now indexes sites based on their mobile sites,
not their desktop sites. Maximum mobile site performance is critical.
Not to mention fast-loading pages and buttons that work on touch screens.
Get Smart Content
Smart content means creating a user-friendly, personalized experience with customers. One study showed that personalized email messages boosted click-thru rates by an average of 14% — and conversion rates by a head-turning 10%.
Mobile Micro Moments
Have you experienced a micro moment today? That’s when you pick up your smartphone to seek information. From news headlines to recipes to store directions, Biznessapps reports that “96 percent of users now reach for their cell phones in these micro moments.”
Artificial Intelligence Equals Real Benefits
Savvy marketers are dialed into the importance of personalization.
In fact, more than three-quarters of marketing specialists believe AI is poised to totally transform marketing in the next couple of years.
Consumers love watching live video on their smartphones. Digital marketing maven Neil Patel puts it this way: “It’s the prime time for live streaming, and if you miss the boat, you could be missing out on huge traffic numbers and the ability to create a viral buzz. It’s one of the most genuine ways to connect with an audience and allows for levels of personalization that the marketing industry has never seen.” Kimberly de Silva adds, “The possibilities for incorporating livestream as part of a wider campaign are huge.”
Mobile Wallets Are Opening
As mobile security gains consumer trust, smartphone users are increasingly comfortable sharing banking information. In the next two years, in-store mobile payments are expected to top $500 billion, while overall mobile payments in the United States are predicted to exceed charges to debit and credit cards!
Explore Alternate Realities
Augmented Reality and its cousin, Virtual Reality, are indeed the real deal, generating revenues of more than $67 billion in 2021 versus just over $2 billion in 2016. AR and VR are especially helpful for consumers in the retail,
travel and media worlds. Ready to go full-blast with mobile? Get a move on with our growing library of useful, actionable mobile marketing posts.
Last modified: June 22, 2018