Websites

Color on The Web: Its Many Shades of Meaning

Content is king. You’ve heard it declared ad nauseam. And no marketer worth his salt would dare to disagree. But what about other equally royal elements that comprise the user...

Does Your Website Stand Out…or Just Fit In?

It’s 2017 and the minimum standard for website design is “good.” As an integrated marketer, you know that your website is much more than a place for people to check out your...

Hamburger Menus, Cinemagraphs and Other 2016 Web Design Trends

The New Year is here, along with fresh prognostications about trends and techniques that will shape the look, performance and response of websites in the months ahead. Over the...

7 Top Content Marketing Trends for 2016

2016 is expected to mark a new era for content marketing, and integrated marketers who want to stay ahead of the competition will need to be ready. According to Jayson DeMers, CEO...

Home Page Elements That Invite People to Come In and Look Around

Every site has a front door: it’s called the home page. It’s where first impressions are made, and where visitors decide whether they want to step in and explore your site or...

Web Presence: the Latest Trust-Busting Turnoffs

Ask any integrated marketer: when trying to engage visitors, trust is a must. The cornerstone of every customer interaction. Without trust, engagement (if it happens at all) will...

What Customers Expect From Small Business Websites

It’s no surprise that consumers generally prefer to shop from local/small businesses, given the choice. But what may be news to some integrated marketers is that shoppers also...

The Small-Business Website Cost Conundrum

Building a website isn’t like buying a printer. Few programmers or designers will give you a fixed cost because so many factors come into play – making planning and budgeting...

If a Blog Is Such a Slog, Should Your Business Even Bother?

In recent years, countless companies have jumped on the business blogging bandwagon, posting regularly as part of their larger content marketing strategy. But as blogger and...

How Inspired Web Page Design Inspires More Conversions

A strong web presence comprises numerous marketing channels, from social media and pay-per-click ads to your YouTube library and, of course, your website. One of today’s hottest...