Marketing Strategy

3 Ways to Add a Little Marketing Magic to Your Data Analysis

Smart Insights has put together a three-point strategy checklist reminding us of the real-world value of marrying data with marketing magic. Encourage a Data-Centric Culture in...

Keep your marketing on target with this very simple plan

Here’s a simple question for integrated marketers: Do you have a marketing plan? According to the SBA, 44% of small businesses don’t have one. And if you’re part of the 56%...

Usher in the Golden Age of Marketing: 5 Can’t-Miss Marketing Trends for 2018

The timely alliance of big data, marketing technology (martech), storytelling and the customer experience has led many to dub this time period as marketing’s new golden age. To...

Ring in the season and bring in the business with a holiday marketing campaign

Ready or not, Holiday Season 2017 is upon us. If you have a seasonal business (or even if you don’t), the holidays present many unique opportunities to let your business shine....

What the Fashion Industry Can Teach You About Using Interactive Signage to Delight Your Customers

If someone says “high fashion” and your mind immediately goes to Zoolander’s Blue Steel, you’re not alone. But for all of its ridiculousness, the fashion world is setting...

Creating Value (and Sales) With Passive Marketing

When you get to understand the true value of passive marketing, ‘good things come to those who wait’ might just become your new business mantra. Both active and passive...

Get Your Sales Funnel Flowing

What steers your sales funnel toward success? Let’s take it from the top. As in the top of your sales funnel, where the buyer’s journey begins. Here are some handy do’s and...

5 Can’t Fail Blog Ideas for When You Hit a Creative Wall

It can be tough for integrated marketers to admit they’re out of creative juices, but it happens to all of us: you’re sitting there staring at a blank page (or WordPress...

Storytellers Are the Best New Marketers

The art of storytelling is getting a modern makeover as a powerful integrated marketing tool. From crowd-funding sites that provide a forum for sharing investor-enticing...

Nothing Personal, But Ditch Personalization for Greater Marketing Relevance

Companies like Amazon and Netflix have created industry-defining models for doing business, by not only supplying your immediate need, but drawing you back in for purchase after...