Event Marketing

5 Pieces of Essential Event Advice

Each year, event and meeting professionals gather at conferences where speakers discuss trends, education and ideas for inspired event management. Attendees at a recent Florida...

Modern Event Marketing Measurement: ROI, ROO & ROE

When your staff returns to the office and materials from your latest event are put away, how will you present the value of your event to management? Events are a solid business...

8 Tips for Driving Attendee Participation at Events

Use Creativity, Technology and Ingenuity to Get and Keep People Talking If you’ve ever worried about how to keep your audience interested and engaged for the duration of an...

Human-Centric Event Design: Nurture Attendees, Incorporate Thoughtful Planning

A recent whitepaper, summarized at Meetingsnet.com, looks at the ways in which event marketers have traditionally judged or measured events—financial, number of registrations,...

3 Ways Event Technology Puts Attendees First

Create Interesting, Inspiring Event Experiences Now more than ever, attendees are driving how events are run. The same widespread adoption of technology that has changed the face...

5 Ways to Get the Most Out of Your Networking Events

Whether you love networking at events or it strikes fear into your heart, it is an inevitable component of marketing that allows you to maintain relevance, continue to get your...

5 Event Contract Must-Haves to Protect Your Business

Ensure That Terms and Services are Clear from the Start As is often the case for jack-of-all trades integrated marketers, you probably find yourself at least occasionally tasked...

3 Amazing Event Marketing Experiences That Will Inspire You

When an Event is More Than an Event When planning for a tradeshow or event, integrated marketers often look at a couple of small (but mighty!) ways they can impact/improve booth...

5 Event Apps for Instant Lead Connection

Tradeshows are an integrated marketer’s single largest budget line item, accounting for up to 40% of your budget. With that in mind, you cannot afford to lose a single lead!...

Don’t Miss These 4 Types of Essential Tradeshow Signage

So you’ve put together a great tradeshow booth. Congratulations! But don’t get too comfortable just yet: it’s not, “If you build it, they will come.” Integrated...