Direct Marketing

When Mailers Sing, Registers Ring: the Checklist

Despite the ascent of social media, blogging, email marketing and other (arguably sexier) channels, direct mail remains one of integrated marketers’ most trusted tactics. Just...

How to Write a Marketing Sales Letter that Sizzles

A sales letter is one of the most common forms of direct marketing. Writing an effective marketing sales letter isn’t easy, yet you know the results could mean increased sales,...

Two Fast Ways to Write Better Email Headlines

The next time you’re standing in line at the grocery store, try this experiment. Scan the cover of every magazine displayed. You’ll notice a style of headline writing that not...

5 Tips to Prevent Spammy Email

As email spammers become more and more creative in their approach, spam filters become more and more sophisticated in their approach. If you engage in email marketing, you’re...

Use Video in Email to Push the Marketing Envelope

Video in email — including the embedding of streaming content inside email body text — has transcended previous technical obstacles, and is now ready for marketing...

6 Tips for a Powerful Second Contact

Persistence often pays, especially when it comes to lead generation and sales. So it’s not unusual to want to send a second email to a prospect, especially if the first email...

Win Customers’ Hearts and Affection: Give pURLs

If your marketing has lost its luster and response rates have fallen flat, try wooing audiences back with a targeted pURL campaign. Online Street Address URL stands for Uniform...

Basics of Using Images in Email Communications

Images help readers identify with your emails quickly. From a branded logo to photography, they add interest and can appeal to viewer’s emotions. Using images in email...

How To Get Your Direct Mail Marketing Piece Noticed

Pitney Bowes recently commissioned a study to identify factors that could influence when and whether recipients would open their direct mail marketing piece and read it. The...

Testing Direct Marketing for Better Insights (and Better Campaigns)

Whether you use direct mail, email or both, testing and refinement can help to improve the effectiveness of your marketing. Most direct marketing managers are compulsive about...