Direct Marketing

The Three Phases of Good Email List Hygiene

Email list hygiene, or the practice of acquiring legitimate, authentic email addresses and culling those that aren’t, improves your email marketing efforts. If you’re using a...

The 10 Commandments of Direct Response Marketing – and Why You Shouldn’t Break Them.

Whether marketing happens online or off, there is one thing every smart integrated marketer worth their salt is after: They want the customer to respond. So let’s review the...

Don’t Get Lumped in with Other Direct Mail

Here’s a statistic that should silence the direct mail haters: 79% of households report reading or at least scanning direct mail pieces (what do you say to THAT, email blasts,...

Four Tips to Make Lead Nurturing Second Nature

Implementing lead nurturing in your marketing is a bit like being a Sherpa on Mount Everest: your job is to anticipate every potential obstacle in the customer journey, and...

Hitting Your Geo Target: A Four-Point Checklist

As with archery, geo-targeting is more complex than one might first assume. After all, anyone can pick up a bow and arrow, but the likelihood of hitting the gold (center of the...

Four Fatal Grammar Errors That Can Tank Your Direct Marketing (And How to Fix Them)

Even with a killer list and great creative, your direct marketing doesn’t stand a chance if its it’s riddled with more glaring grammar errors then than you’re your kid’s...

How These 3 P’s Can Add Pop To Your Email Strategy

Still harboring doubts about email marketing’s effectiveness? You shouldn’t be. Even in in today’s complex digital environment, this tried-and-true tactic has proven its...

Take Your Customers on a Fantastic (Email Marketing) Voyage

If you’re an integrated marketer working for a small business, you wear many hats and manage a host of duties—but you’ve probably never thought of “tour guide” as one of...

The Data Dilemma: Four Ways to Email Smarter

Deciding what’s for dinner is a good use of gut instinct. Deciding how to market to customers is not. Yet only 11 percent of FORTUNE 1000 integrated marketers who responded to a...

Influencer Outreach: A Formula for Success

Today’s consumers–especially the coveted millennial demographic–value experience and authenticity over advertising. While only 1% of millennials are persuaded by...