Video

Is Video the Missing Link in Your Sales Funnel?

In a recently released state-of-video-marketing post, Adam Hayes of Wyzowl shares that video marketing continues its rise to prominence. Among the survey’s findings: -81% of...

Tips for Shooting Your Next Epic Video and Getting Epic Results

Around these parts, we love video and we can’t bang the drum hard enough about why it’s a game-changer for integrated marketers. When added to email,it can lift click-through...

Prevent the Floating Head Syndrome in Conference Videos

Did you invite a ghost to speak at your last conference? Probably not, but a ghost or two might have made an appearance on the event video you developed to capture your conference...

Boost Your Social Presence and Email Marketing with Explainer Videos

If a picture is worth a thousand words, then an explainer video is the equivalent to all the words in a brochure or fact sheet, and then some. Explainer videos are usually brief...

Watch Your Business Come Alive With Facebook Live

Seems like everybody’s talking about — and looking at —Facebook Live these days. But is it really right for your integrated marketing campaign? And how can you successfully...

Video and Email: Two Excellent Tactics That Go Great Together

Remember those old, “Hey, you got your chocolate in my peanut butter!” commercials? Video-enhanced email marketing is having one of those moments as integrated marketers...

4 Ways Introverts Can Be More Comfortable On Camera

Lights! Camera! Gulp…?! Despite having vision, imagination and other business-essential traits, not all integrated marketers or business owners are outgoing, life-of-the-party...

Seven Steps to Stronger Video Scripts

Producing videos in-house?  Then you probably know the importance of having a decent camera and microphone, how to optimize your videos, and how to prevent “floating head...

Beat Idea Fatigue with These 4 Easy Video Marketing Tips

If recent research is accurate, video marketing is hotter than anyone is letting on. For example, 96 percent of the 350 B2B integrated marketers and others polled say they...

Five Best Practices for Leveraging Video on Facebook

It wasn’t long ago that video marketing required a significant investment for small and medium-sized business. But many of the barriers that formerly held integrated marketers...