Content Marketing

5 Reasons to End Your Bullet Point Addiction

Most marketers have embraced bullet points in communications ranging from presentations and brochures to emails and websites. However, thought leaders like Jeff Bezos and Google...

Is Video the Missing Link in Your Sales Funnel?

In a recently released state-of-video-marketing post, Adam Hayes of Wyzowl shares that video marketing continues its rise to prominence. Among the survey’s findings: -81% of...

Expand Your Reach and Tap Into a New Audience with Syndicated Content

When integrated marketers push their content onto new sites, or run synergistic content from other bloggers and companies, it gives their own marketing efforts a boost. Syndicated...

Tips for Shooting Your Next Epic Video and Getting Epic Results

Around these parts, we love video and we can’t bang the drum hard enough about why it’s a game-changer for integrated marketers. When added to email,it can lift click-through...

Give Your Web Content a Complete Spring Cleaning

You know that sparkly-fresh feeling a house gives off when it’s been cleaned from top to bottom? That’s how integrated marketers will feel following a deep-cleaning of their...

Prevent the Floating Head Syndrome in Conference Videos

Did you invite a ghost to speak at your last conference? Probably not, but a ghost or two might have made an appearance on the event video you developed to capture your conference...

The surprising secret to standout content marketing campaigns

Here’s a quick quiz for content marketers: Let’s say you’ve worked tirelessly building a solid, fresh, relevant integrated campaign. Blogs? Check. Email marketing campaign?...

Boost Your Social Presence and Email Marketing with Explainer Videos

If a picture is worth a thousand words, then an explainer video is the equivalent to all the words in a brochure or fact sheet, and then some. Explainer videos are usually brief...

The Do’s and Don’ts of Writing Conversationally

Unless your company is staffed by robots making robot products for other robots, it’s essential to master the conversational tone in your writing. Natural, but still...

What You Must Know About Crisis Communications

Despite the best planning, marketers sometimes have to cope with disasters—of the natural unnatural, or self-inflicted kind. Like when your product fails in a very public way or...