Branding

The Value of Adding Your Brand’s Values to Your Marketing

One of the best ways for integrated marketers to position their company is also one that feels risky: putting your brand values onstage, front and center. Risky, because, we may...

3 Ways to Add a Little Marketing Magic to Your Data Analysis

Smart Insights has put together a three-point strategy checklist reminding us of the real-world value of marrying data with marketing magic. Encourage a Data-Centric Culture in...

What is your “brand voice” and why does it matter?

From logo design to your corporate slogan to the graphic look of marketing materials, there are many interlocking pieces to a successful brand. But your brand effort isn’t...