Retail Signage Best Practices

Previously, we’ve written about the importance of making a good first impression with the right signage. Now, courtesy of Shopify, let’s review some retail signage best...

The Value of Adding Your Brand’s Values to Your Marketing

One of the best ways for integrated marketers to position their company is also one that feels risky: putting your brand values onstage, front and center. Risky, because, we may...

The Art (and Science) of Effective Email Subject Lines

As the volume of email content continues to swell, it’s more important than ever to write attention-getting, eyeball-attracting email subject lines. So open your mind to these...

4 Reasons You Should Claim Your Yelp Business Listing

The Social Review Platform Is a B2B Powerhouse User-generated content, such as social media comments, forum activity, and ratings and reviews allows your customers to help tell...

Don’t Overlook These 6 Steps to Better Business Signage

What does your external signage say about your business? Are signs, posters banners and window clings fresh, new and helpful, or drab, dark and dated? Your customers’ first...

Modern Event Marketing Measurement: ROI, ROO & ROE

When your staff returns to the office and materials from your latest event are put away, how will you present the value of your event to management? Events are a solid business...

5 Reasons to End Your Bullet Point Addiction

Most marketers have embraced bullet points in communications ranging from presentations and brochures to emails and websites. However, thought leaders like Jeff Bezos and Google...

Your Social & SEO Are Firmly Linked – 5 Ways to Get the Most Out of the Relationship

Conventional wisdom has long treated social and SEO as mutually exclusive marketing efforts, but we’ve noted that as the internet overall becomes more social, integrating the...

Why mobile marketing is the smart move for marketers.

“Go mobile or go home.” That’s Biznessapps snappy assessment about the state of mobile marketing. Which begs a logical inquiry: What is the state of your mobile marketing...

3 Ways to Add a Little Marketing Magic to Your Data Analysis

Smart Insights has put together a three-point strategy checklist reminding us of the real-world value of marrying data with marketing magic. Encourage a Data-Centric Culture in...