Kristin Author

5 Color Insights for Better SMB Signage

Tiffany’s blue box. Target’s red bullseye. UPS’ brown…everything. Color persuades and encourages action. So how do integrated marketers know the ideal colors to use for...

Developing Better Promotional Products Campaigns

Successful promotion campaigns don’t happen by chance. To realize goals, promotional products programs must be carefully planned, taking into consideration the audience, budget...

Prevent the Floating Head Syndrome in Conference Videos

Did you invite a ghost to speak at your last conference? Probably not, but a ghost or two might have made an appearance on the event video you developed to capture your conference...

Database Marketing: It’s Not What You Think

For many small businesses, the term ‘database marketing’ conjures images of a complex and highly specialized endeavor, practiced by brainiacs in large corporations but rare as...

3 Ways to Make Your Search Engine Results More Clickable

Typing a search term into Google returns thousands of search engine results pages or SERPs. Ranking highly in the SERPS is obviously good. But as integrated marketers know, high...

Direct Mail + Digital: A Match Made in Marketing Heaven

Despite grumblings and frenzied articles to the contrary, direct mail remains a key integrated marketing tactic. In fact, its integration with digital marketing has nearly...

5 Benefits of Facebook Business Pages

Is your business one of the 65 million taking advantage of Facebook’s free local business pages? If not, check out the business benefits below to help sway you or any reluctant...

7 Ways Survey Tools Help Grow Your Business

Data, data everywhere. But how much of it do you use, really? If you’re like most small business marketers, the answer is probably “not much”–quickly followed by...

Targeted, Timely and Tailored: Location-Based Mobile Marketing

Location-based marketing (LBM) is fast gaining recognition as a powerful way to build engagement with users on their mobile devices. Integrated marketers deliver real-time,...

Five Signs You Need Creative Design Help

As great creative design software and DIY web and social apps become more accessible to integrated markers, more of you are taking the opportunity to create great-looking websites...