jcoleman Author

Retail Signage Best Practices

Previously, we’ve written about the importance of making a good first impression with the right signage. Now, courtesy of Shopify, let’s review some retail signage best...

The Value of Adding Your Brand’s Values to Your Marketing

One of the best ways for integrated marketers to position their company is also one that feels risky: putting your brand values onstage, front and center. Risky, because, we may...

The Art (and Science) of Effective Email Subject Lines

As the volume of email content continues to swell, it’s more important than ever to write attention-getting, eyeball-attracting email subject lines. So open your mind to these...

4 Reasons You Should Claim Your Yelp Business Listing

The Social Review Platform Is a B2B Powerhouse User-generated content, such as social media comments, forum activity, and ratings and reviews allows your customers to help tell...

Don’t Overlook These 6 Steps to Better Business Signage

What does your external signage say about your business? Are signs, posters banners and window clings fresh, new and helpful, or drab, dark and dated? Your customers’ first...

Modern Event Marketing Measurement: ROI, ROO & ROE

When your staff returns to the office and materials from your latest event are put away, how will you present the value of your event to management? Events are a solid business...

After the Responsive Website: Mobile-First Marketing

The greatest share of digital media consumption now occurs on mobile devices, making mobile integral to any marketing strategy. Smart Insights recent comprehensive look at mobile...

To Whet Google’s Appetite, Serve Fresh Content

Just as the aroma of fresh, tasty food attracts hungry diners, Google and other search engines have a nose for fresh content – the kind of content web visitors clamor to...

Smart Devices for Busy People Wearable Technology Promotions: Who, When, How

The only thing truly able to compete with today’s prospects’ insatiable need for technology is their desire for convenience. Wearable smart devices bring the two together for...

A Great Website Should Please the Brain, Not Just the Eyes

If you’ve ever been to an arena rock concert, you already understand cognitive processing. The crowd is on their feet for “Satisfaction” or “Born in the USA” but when...