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Don’t Overlook These 6 Steps to Better Business Signage

What does your external signage say about your business? Are signs, posters banners and window clings fresh, new and helpful, or drab, dark and dated? Your customers’ first...

Modern Event Marketing Measurement: ROI, ROO & ROE

When your staff returns to the office and materials from your latest event are put away, how will you present the value of your event to management? Events are a solid business...

5 Reasons to End Your Bullet Point Addiction

Most marketers have embraced bullet points in communications ranging from presentations and brochures to emails and websites. However, thought leaders like Jeff Bezos and Google...

Your Social & SEO Are Firmly Linked – 5 Ways to Get the Most Out of the Relationship

Conventional wisdom has long treated social and SEO as mutually exclusive marketing efforts, but we’ve noted that as the internet overall becomes more social, integrating the...

Why mobile marketing is the smart move for marketers.

“Go mobile or go home.” That’s Biznessapps snappy assessment about the state of mobile marketing. Which begs a logical inquiry: What is the state of your mobile marketing...

3 Ways to Add a Little Marketing Magic to Your Data Analysis

Smart Insights has put together a three-point strategy checklist reminding us of the real-world value of marrying data with marketing magic. Encourage a Data-Centric Culture in...

Are Press Releases Good For SEO…Or What?

You write a few keyword-heavy press releases about your new products and services, push them out onto delivery sites like PR Newswire or PR Web, then wait for journalists to pick...

What is your “brand voice” and why does it matter?

From logo design to your corporate slogan to the graphic look of marketing materials, there are many interlocking pieces to a successful brand. But your brand effort isn’t...

5 Color Insights for Better SMB Signage

Tiffany’s blue box. Target’s red bullseye. UPS’ brown…everything. Color persuades and encourages action. So how do integrated marketers know the ideal colors to use for...

Developing Better Promotional Products Campaigns

Successful promotion campaigns don’t happen by chance. To realize goals, promotional products programs must be carefully planned, taking into consideration the audience, budget...

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