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The What, Why & How of Keeping Your Web Presence Fresh

Could information you’ve long forgotten about be sabotaging your web presence? Most definitely, says Demian Farnworth, Chief Content Writer at Rainmaker Digital. Farnworth...

Watch Your Business Come Alive With Facebook Live

Seems like everybody’s talking about — and looking at —Facebook Live these days. But is it really right for your integrated marketing campaign? And how can you successfully...

Targeted, Timely and Tailored: Location-Based Mobile Marketing

Location-based marketing (LBM) is fast gaining recognition as a powerful way to build engagement with users on their mobile devices. Integrated marketers deliver real-time,...

Four Reasons Why It’s Time to Freshen Up Your Signage

Who hasn’t heard that old chestnut, “A business with no sign is a sign of no business?” Most integrated marketers appreciate the benefits and the necessity of quality...

Love Your Prospects, Love Their Pets: Pet-Themed Promo Items Have Surprising Benefits

One thing that savvy marketers understand is that, even when you’re doing B2B marketing, you’re still marketing to a real human being. So there’s a very good chance you’re...

3 Amazing Event Marketing Experiences That Will Inspire You

When an Event is More Than an Event When planning for a tradeshow or event, integrated marketers often look at a couple of small (but mighty!) ways they can impact/improve booth...

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