All articles

search marketing metrics

3 User Metrics to Help Guide Your Search Marketing Strategy

Search-marketing has a lot of moving parts. But ultimately, success is measured by one thing: the quality of the user experience. Giving searchers timely, useful, relevant information–in a format they...more

5 Must-Have Apps And Resources For Event Marketers

Planning and executing a successful event requires integrated marketers to adopt a skillset that’s a little Don Draper, a little P.T. Barnum, and a whole lotta MacGyver. Rather than developing...more

mobile marketing trends

4 Mobile Marketing Trends for 2017

It’s the start of 2017 and our collective global love affair with smartphones for research, shopping, personal assistant capabilities, and thousands of other applications has placed mobile marketing at the...more

IKEA’s Masterful New Ad Campaign Taps Deep Into Customer Needs

It’s no wonder IKEA is one of the biggest global brands: besides well-designed products, a unique in-store experience, and of course, the meatballs – they have a history of unforgettable...more


From Gen Z to Boomers: Conquering the Generational Social Media Divide

With more than 2.3B active social media users globally, it is unsurprising to find that each generation interacts with social media differently. From Gen Z’s reliance on trusted sources for...more

Alltop, all the top stories


MarketingTango is the leading online resource for integrated marketing. The blog covers a wide range of marketing tactics and their place in an integrated marketing strategy. Regular postings will include articles, ideas, tips, and real-world solutions to help companies of all sizes achieve their business objectives.