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3 User Metrics to Help Guide Your Search Marketing Strategy

Search-marketing has a lot of moving parts. But ultimately, success is measured by one thing: the quality of the user experience. Giving searchers timely, useful, relevant...

After the Responsive Website: Mobile-First Marketing

The greatest share of digital media consumption now occurs on mobile devices, making mobile integral to any marketing strategy. Smart Insights recent comprehensive look at mobile...

Find & Fix Floundering Web Content with Heat-Mapping Tools

In moments of retrospection, integrated marketers will invariably ask: how is my web content really performing? Are people reading and engaging with it? Or am I missing the mark...

Ring in the season and bring in the business with a holiday marketing campaign

Ready or not, Holiday Season 2017 is upon us. If you have a seasonal business (or even if you don’t), the holidays present many unique opportunities to let your business shine....

Show-Stopping Storefronts Mix Analog and Digital Signage

Good news for retailers of all sizes: Between a good economy and low unemployment, all signs indicate enduring success of bricks and mortar stores. Which means integrated...

4 Tips for Standout Social Media

As more small businesses rise to the challenge of creating customer-centric experiences, integrated marketers are finding that the social media strategies and tactics of yesterday...

Five Ways to A Winning Intranet that Engages and Empowers Employees

The most essential and valuable part of your brand isn’t your logo or your e-commerce site: it’s your employees. A robust and well-designed intranet can go a long way toward...

The Write Way To Email Mastery

It probably won’t surprise you that the average person receives 88 emails per day. (If you work around eight hours per day, that translates into more than 10 emails per working...

5 Ways to Get the Most Out of Your Networking Events

Whether you love networking at events or it strikes fear into your heart, it is an inevitable component of marketing that allows you to maintain relevance, continue to get your...

Avoid These 3 Website Design Fads to Keep Conversion Rates High

Change is good and your website design must evolve to accommodate emerging user preferences and technology. But, says Website Magazine, integrated marketers seeking to modernize...

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