Marketing Strategy

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Nothing Personal, But Ditch Personalization for Greater Marketing Relevance

Companies like Amazon and Netflix have created industry-defining models for doing business, by not only supplying your immediate need, but drawing you back in for purchase after purchase by showing

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Social Media

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4 Ways Neighborhood Businesses Can Finally Conquer Social Media

The great allure of social media is that it’s a cost-effect way for integrated marketers to reach a broad, even global, audience. But if you’re...more

Promotional Products

Developing Better Promotional Products Campaigns images

Developing Better Promotional Products Campaigns

Successful promotion campaigns don’t happen by chance. To realize goals, promotional products programs must be carefully planned, taking into consideration the audience, budget and, of...more

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machine learning

3 Ways Machine Learning Can Deepen Customer Connections

We’ve looked, time and again, at the benefits of targeting audience demographics – but what if you could go even deeper and target the individuals...more

packaging design

How to Design Packaging That Tells Your Product’s Story

Today’s integrated marketers know their products’ success depends on telling impactful stories that deepen customer connections.  The visual and tactile elements around which your SMB...more


3 Ways to Rejuvenate Your Aging Trade show Exhibits

Considering how regularly they get knocked, rocked and jostled, it’s little wonder that most trade show exhibits are in need of some TLC. In her...more

mobile marketing

5 New Mobile Marketing Frontiers

As we’ve discussed previously, forecasts indicate that mobile marketing will dominate 2017. Research firm BIA/Kelsey’s recently-published analysts report shows mobile ad spend topping $40B this...more

7 Ways Free Survey Tools Help Grow Your Business

Data, data everywhere. But how much of it do you use, really? If you’re like most small business marketers, the answer is probably “not much”–quickly...more

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MarketingTango is the leading online resource for integrated marketing. The blog covers a wide range of marketing tactics and their place in an integrated marketing strategy. Regular postings will include articles, ideas, tips, and real-world solutions to help companies of all sizes achieve their business objectives.