Direct Marketing

lead nuturing

Four Tips to Make Lead Nurturing Second Nature

Implementing lead nurturing in your marketing is a bit like being a Sherpa on Mount Everest: your job is to anticipate every potential obstacle in the customer journey, and provide

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Mobile Marketing

testing responsive design with smartphone

After the Responsive Website: Mobile-First Marketing

In late 2016, we officially passed the mobile tipping point. The greatest share of digital media consumption now occurs on mobile devices, making mobile integral...more


video and email marketing

Video and Email: Two Excellent Tactics That Go Great Together

Remember those old, “Hey, you got your chocolate in my peanut butter!” commercials? Video-enhanced email marketing is having one of those moments as integrated marketers...more

All articles

For success with social media, consider this: It’s not all about you.

When we think about putting our best foot forward with marketing, it’s natural to focus on ourselves, and what we can do for the customer....more

Businesswoman at apex of crowd

Creating Value (and Sales) With Passive Marketing

When you get to understand the true value of passive marketing, ‘good things come to those who wait’ might just become your new business mantra....more

event marketing

Modern Event Marketing Measurement: ROI, ROO & ROE

When your staff returns to the office and materials from your latest event are put away, how will you present the value of your event...more

buyers journey

Get Your Sales Funnel Flowing

What steers your sales funnel toward success? Let’s take it from the top. As in the top of your sales funnel, where the buyer’s journey...more


4 Ways Introverts Can Be More Comfortable On Camera

Lights! Camera! Gulp…?! Despite having vision, imagination and other business-essential traits, not all integrated marketers or business owners are outgoing, life-of-the-party types. In fact, unless...more

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MarketingTango is the leading online resource for integrated marketing. The blog covers a wide range of marketing tactics and their place in an integrated marketing strategy. Regular postings will include articles, ideas, tips, and real-world solutions to help companies of all sizes achieve their business objectives.