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Database Marketing: It’s Not What You Think

For many small businesses, the term ‘database marketing’ conjures images of a complex and highly specialized endeavor, practiced by brainiacs in large corporations but rare as...

3 Ways to Make Your Search Engine Results More Clickable

Typing a search term into Google returns thousands of search engine results pages or SERPs. Ranking highly in the SERPS is obviously good. But as integrated marketers know, high...

Direct Mail + Digital: A Match Made in Marketing Heaven

Despite grumblings and frenzied articles to the contrary, direct mail remains a key integrated marketing tactic. In fact, its integration with digital marketing has nearly...

Here’s the Number One Way to Attract Local Customers

The results are in: The most effective method for landing a local customer is…(drumroll, please…) word of mouth referrals! In a recent survey conducted by Alignable, 7,500...

Avoid These 3 Website Design Fads to Keep Conversion Rates High

Change is good and your website design must evolve to accommodate emerging user preferences and technology. But, says Website Magazine, integrated marketers seeking to modernize...

Busting 5 Myths That May Be Keeping You Off Social Media

It’s not too late for integrated marketers who’ve been slow to adopt social media marketing and outreach. Once they get past common myths, such as “it’s just for kids”...

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