Websites

Six Hot Website Design Trends for 2014

The web turned 20 this year. And as all young adults discover, it’s time to look a little more sophisticated. If your website still is full of teenage angst, it’s time to get...

7 Steps to a Smoother Website Redesign

Consumers today want it all. Their relentless demand for a more satisfying online experience has forced many integrated marketers to reevaluate—and increasingly,...

Use Site Search to Make Web Content More Relevant

The little box that’s really a treasure chest. That’s how integrated marketers should think of the website Site Search function. Visitors turn to Site Search when they are...

Does Your Website Stack Up to the Competition?

You might know your SEO from your SEM, but do you know how your website ranks against competitors? Although the only metrics that really matter are your own company’s brand...

Web Design Trends Marketers Should Know About Now

Because web design and the technologies that underpin it are moving so rapidly, they’ve received a lot of media coverage, including our post about the benefits of Responsive Web...

Developing a Killer Keyword Strategy

Is keyword research a strategic function or a tactical one? The late Ron Jones, president/CEO of Symetri Internet Marketing and author of Keyword Intelligence: Keyword Research...

Responsive Web Design: Any Device, One Seamless User Experience

After a year or two of hearing the biz-tech media trumpet consumers’ shift to the mobile internet, marketers are taking a closer look at responsive web design (RWD), the...

More About Color on the Web

“Color provokes a psychic vibration. It hides a power, still unknown but real, which acts on every part of the human body.” — Russian painter and art theorist, Wassily...

Infographics: grab readers’ eyeballs and pour your story in

Imagine hiring a stunningly attractive spokesperson to talk about your company—one whose appearance and delivery are so alluring, so riveting, that no one—clients, prospects,...

Help Your Website Blossom in One Weekend or Less

A website is like a garden. Properly attended, it will produce an abundant harvest of qualified leads and satisfied customers. Neglect it, and user interest will shrivel up and...