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7 Top Content Marketing Trends for 2016

2016 is expected to mark a new era for content marketing, and integrated marketers who want to stay ahead of the competition will need to be ready. According to Jayson DeMers, CEO...

Home Page Elements That Invite People to Come In and Look Around

Every site has a front door: it’s called the home page. It’s where first impressions are made, and where visitors decide whether they want to step in and explore your site or...

Web Presence: the Latest Trust-Busting Turnoffs

Ask any integrated marketer: when trying to engage visitors, trust is a must. The cornerstone of every customer interaction. Without trust, engagement (if it happens at all) will...

What Customers Expect From Small Business Websites

It’s no surprise that consumers generally prefer to shop from local/small businesses, given the choice. But what may be news to some integrated marketers is that shoppers also...

The Small-Business Website Cost Conundrum

Building a website isn’t like buying a printer. Few programmers or designers will give you a fixed cost because so many factors come into play – making planning and budgeting...

If a Blog Is Such a Slog, Should Your Business Even Bother?

In recent years, countless companies have jumped on the business blogging bandwagon, posting regularly as part of their larger content marketing strategy. But as blogger and...

How Inspired Web Page Design Inspires More Conversions

A strong web presence comprises numerous marketing channels, from social media and pay-per-click ads to your YouTube library and, of course, your website. One of today’s hottest...

How Call-Only Ads Can Make Cash Registers Ring

Businesses that use pay-per-click marketing now have a powerful new tool at their disposal: Google’s Call-Only PPC ad format. Google introduced Call-Only ads earlier this year...

Why You Need Your Own Online Storefront

For small businesses looking into opening an online storefront, there’s one less option to consider, and another example of why it’s important to bring your online sales...

Make Your Website More Responsive (Or Else)

Maybe you already know about the importance of responsive web design — how the look and feel of a website should “respond” or conform to the device on which it’s viewed....