Websites

If a Blog Is Such a Slog, Should Your Business Even Bother?

In recent years, countless companies have jumped on the business blogging bandwagon, posting regularly as part of their larger content marketing strategy. But as blogger and...

How Inspired Web Page Design Inspires More Conversions

A strong web presence comprises numerous marketing channels, from social media and pay-per-click ads to your YouTube library and, of course, your website. One of today’s hottest...

How Call-Only Ads Can Make Cash Registers Ring

Businesses that use pay-per-click marketing now have a powerful new tool at their disposal: Google’s Call-Only PPC ad format. Google introduced Call-Only ads earlier this year...

Why You Need Your Own Online Storefront

For small businesses looking into opening an online storefront, there’s one less option to consider, and another example of why it’s important to bring your online sales...

Make Your Website More Responsive (Or Else)

Maybe you already know about the importance of responsive web design — how the look and feel of a website should “respond” or conform to the device on which it’s viewed....

The Care and Feeding of Content Producers

A whopping 61 percent of people are more likely to buy from companies that produce custom content, according to the latest research from Custom Content Council with Roper...

What Shapes Reveal about Your Company

With so much emphasis placed on analytics, big data and optimization, it’s easy for integrated marketers to forget that websites are still very much a visual medium. As we’ve...

Tips for Integrating Social Media on Your Website

Given the importance companies have placed on social media, it is often shocking when they ignore opportunities available on their websites to engage with their customers. From...

The 7 Deadly Website Pitfalls Your Business Needs To Avoid

Before you set up your next site, take care to avoid these common website pitfalls in order to make it as easy as possible for your visitors to become customers. 1. Flash Landing...

How to Make Websites as Personal as a Conversation

You might call the next big trend in website design the “Cheers” effect. Dynamic website personalization (DWP) is an emerging experience that gives online marketers the...