Websites

To Whet Google’s Appetite, Serve Fresh Content

Just as the aroma of fresh, tasty food attracts hungry diners, Google and other search engines have a nose for fresh content – the kind of content web visitors clamor to...

A Great Website Should Please the Brain, Not Just the Eyes

If you’ve ever been to an arena rock concert, you already understand cognitive processing. The crowd is on their feet for “Satisfaction” or “Born in the USA” but when...

Avoid These 3 Website Design Fads to Keep Conversion Rates High

Change is good and your website design must evolve to accommodate emerging user preferences and technology. But, says Website Magazine, integrated marketers seeking to modernize...

Win the Name Game for Your Business Website

Maybe you’re refreshing your web presence and decide to start from scratch with a new site. Or you’re the integrated marketer branding for a new business. Choosing what to...

SSL for websites: What is it and do you need it?

If you own or are involved in managing a website, you’ve probably heard the term “SSL.” SSL stands for Secure Sockets Layer, and it’s how websites keep prying eyes and...

Five Ways to A Winning Intranet that Engages and Empowers Employees

The most essential and valuable part of your brand isn’t your logo or your e-commerce site: it’s your employees. A robust and well-designed intranet can go a long way toward...

The What, Why & How of Keeping Your Web Presence Fresh

Could information you’ve long forgotten about be sabotaging your web presence? Most definitely, says Demian Farnworth, Chief Content Writer at Rainmaker Digital. Farnworth...

Infographics: Cut Through the Clutter to Make Your Message Stand Out

Integrated marketers, come on and admit it: sometimes, it’s a slog for you to read through content on your own website, especially if it’s dense with technical information....

Calls to Action That Will Make Your Audience Click, Convert, and Come Back For More

As an integrated marketer, you’re a master of words who can conjugate like nobody’s business and you probably know a thousand ways to say “quality.” Well, forgot about...

Color on The Web: Its Many Shades of Meaning

Content is king. You’ve heard it declared ad nauseam. And no marketer worth his salt would dare to disagree. But what about other equally royal elements that comprise the user...