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The What, Why & How of Keeping Your Web Presence Fresh

Could information you’ve long forgotten about be sabotaging your web presence? Most definitely, says Demian Farnworth, Chief Content Writer at Rainmaker Digital. Farnworth pejoratively refers to it as ‘expired’ content,...more

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Home Page Elements That Invite People to Come In and Look Around

Every site has a front door: it’s called the home page. It’s where first impressions are made, and where visitors decide whether they want to step in and explore your...more

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Web Presence: the Latest Trust-Busting Turnoffs

Ask any integrated marketer: when trying to engage visitors, trust is a must. The cornerstone of every customer interaction. Without trust, engagement (if it happens at all) will be empty...more

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MarketingTango is the leading online resource for integrated marketing. The blog covers a wide range of marketing tactics and their place in an integrated marketing strategy. Regular postings will include articles, ideas, tips, and real-world solutions to help companies of all sizes achieve their business objectives.