Social Media

5 Benefits of Facebook Business Pages

Is your business one of the 65 million taking advantage of Facebook’s free local business pages? If not, check out the business benefits below to help sway you or any reluctant...

3 Social Media Tactics to Enhance Your Email Marketing

Integrated marketers know how challenging email marketing can be. You have seconds to get the reader’s attention and hold it. MarketingSherpa has outlined three visual tactics...

For success with social media, consider this: It’s not all about you.

When we think about putting our best foot forward with marketing, it’s natural to focus on ourselves, and what we can do for the customer. But social media has flipped that idea...

Five Ways to Use Facebook Live for Your Business

With the runaway success of video on social media platforms, and with Facebook giving priority to live video, it may be time integrate Facebook Live into your integrated marketing...

4 Ways Neighborhood Businesses Can Finally Conquer Social Media

The great allure of social media is that it’s a cost-effect way for integrated marketers to reach a broad, even global, audience. But if you’re trying to drum up business for...

7 Free Tools To Help Amp Up Your Facebook Presence

Integrated marketers already know that Facebook is an invaluable tool for driving engagement and delivering measureable marketing results: recently up to 52% of all consumer...

From Gen Z to Boomers: Conquering the Generational Social Media Divide

With more than 2.3B active social media users globally, it is unsurprising to find that each generation interacts with social media differently. From Gen Z’s reliance on trusted...

Marketing with Social: Obstacles and Opportunities for 2017

A recent State of Social Media survey suggests that integrated marketers seem comfortable marketing with social media. The study of 1250 small-business B2B and B2C marketers,...

Five Ways to Slack and Get More Work Done

Clear communication has always been a challenge for work teams. Especially since everyone seems to have a preferred method of connecting and sharing. How can integrated marketing...

Dress for Marketing Success on Instagram

Instagram is now among the largest mobile platforms for advertising, with more than 500 million active users. But it’s still a relatively untapped channel for smaller...