using facebook live for business

Five Ways to Use Facebook Live for Your Business

With the runaway success of video on social media platforms, and with Facebook giving priority to live video, it may be time integrate Facebook Live into your integrated marketing strategy....more

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4 Ways Neighborhood Businesses Can Finally Conquer Social Media

The great allure of social media is that it’s a cost-effect way for integrated marketers to reach a broad, even global, audience. But if you’re trying to drum up business...more

facebook presence

7 Free Tools To Help Amp Up Your Facebook Presence

Integrated marketers already know that Facebook is an invaluable tool for driving engagement and delivering measureable marketing results: recently up to 52% of all consumer purchases, both online and offline,...more

generational-social-media

From Gen Z to Boomers: Conquering the Generational Social Media Divide

With more than 2.3B active social media users globally, it is unsurprising to find that each generation interacts with social media differently. From Gen Z’s reliance on trusted sources for...more

Marketing with Social: Obstacles and Opportunities for 2017

A recent State of Social Media survey suggests that integrated marketers seem comfortable marketing with social media. The study of 1250 small-business B2B and B2C marketers, conducted by platform provider,...more

Five Ways to Slack and Get More Work Done

Clear communication has always been a challenge for work teams. Especially since everyone seems to have a preferred method of connecting and sharing. How can integrated marketing teams communicate more...more

instagram marketing

Dress for Marketing Success on Instagram

Instagram is now among the largest mobile platforms for advertising, with more than 500 million active users. But it’s still a relatively untapped channel for smaller advertisers. The native-mobile app...more

social black friday

Get your Cyber-Monday Social Media Ad Game Ready

It’s not too late to get in the game for the big Black Friday/Cyber-Monday weekend after Thanksgiving. But before scheduling anything, integrated marketers may need to rethink some of the...more

Five Keys To Using LinkedIn for Small Business

LinkedIn is much more than an online Rolodex for recruiters. It’s also a powerful social marketing channel that can help you find new clients while building authority in your niche....more

Success with Social: 4 Tips for Choosing Channels Wisely

Potential for growth, engagement, elevating brand awareness and appearing more tech-savvy have inspired countless small businesses to seriously consider social media marketing. Currently in the US, nearly 60 percent of...more


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MarketingTango is the leading online resource for integrated marketing. The blog covers a wide range of marketing tactics and their place in an integrated marketing strategy. Regular postings will include articles, ideas, tips, and real-world solutions to help companies of all sizes achieve their business objectives.