Social Media

7 Social Media Retention Strategies – Tactics for Effective Customer Communication

As an integrated marketer, you know the perils, pitfalls, and potential successes that go hand-in-hand with customer retention using social media. While new customer acquisition...

Busting 5 Myths That May Be Keeping You Off Social Media

It’s not too late for integrated marketers who’ve been slow to adopt social media marketing and outreach. Once they get past common myths, such as “it’s just for kids”...

5 Benefits of Facebook Business Pages

Is your business one of the 65 million taking advantage of Facebook’s free local business pages? If not, check out the business benefits below to help sway you or any reluctant...

9 Social Media Trends to Adopt in 2018

Increase Engagement and Visibility with These Top Tactics Social Media changes so quickly that it would be easy to miss some of the tricks and trends that have had their 15...

4 Tips for Standout Social Media

As more small businesses rise to the challenge of creating customer-centric experiences, integrated marketers are finding that the social media strategies and tactics of yesterday...

3 Social Media Tactics to Enhance Your Email Marketing

Integrated marketers know how challenging email marketing can be. You have seconds to get the reader’s attention and hold it. MarketingSherpa has outlined three visual tactics...

For success with social media, consider this: It’s not all about you.

When we think about putting our best foot forward with marketing, it’s natural to focus on ourselves, and what we can do for the customer. But social media has flipped that idea...

Five Ways to Use Facebook Live for Your Business

With the runaway success of video on social media platforms, and with Facebook giving priority to live video, it may be time integrate Facebook Live into your integrated marketing...

4 Ways Neighborhood Businesses Can Finally Conquer Social Media

The great allure of social media is that it’s a cost-effect way for integrated marketers to reach a broad, even global, audience. But if you’re trying to drum up business for...

7 Free Tools To Help Amp Up Your Facebook Presence

Integrated marketers already know that Facebook is an invaluable tool for driving engagement and delivering measureable marketing results: recently up to 52% of all consumer...