business signs

Don’t Overlook These 6 Steps to Better Business Signage

What does your external signage say about your business? Are signs, posters banners and window clings fresh, new and helpful, or drab, dark and dated? Your customers’ first impression may...more

color signage

5 Color Insights for Better SMB Signage

Tiffany’s blue box. Target’s red bullseye. UPS’ brown…everything. Color persuades and encourages action. So how do integrated marketers know the ideal colors to use for products or signage? The short...more

signage sins

Five Cardinal Signage Sins and How You Can Avoid Them

Signage in a retail store is essential: signs help create a unified experience, promote merchandise and guide every phase of the physical customer journey. Getting it right can give an...more

still life portrait group of product packaging

There’s More to Packaging Than Meets The Eye

Have you ever bought something just because of the packaging? How about a bottle of wine? If so, join the club. About half of consumers admit to buying something just...more

Woman standing in doorway of restaurant smiling

The Five Types of Signage No Retailer Should Be Without

Even as advertising and marketing increasingly goes digital, some things may always be analog, like signage for your business. And physical signage is arguably even more important than a website,...more

digital signage

Tips for Using Digital Signage to Engage, Entice, Educate

Updating your signage strategy could be good for business. By updating, we mean objectively assessing the types of signage in your mix to see whether together they satisfy the educational...more

Interactive Signage: When a Sign Greets You By Name

Interactive and digital signage is hot right now, with the digital signage market expected to grow to $24 billion by 2020. Here are just two of the biggest trends in...more

Vinyl Vehicle Wraps

Vinyl Vehicle Wraps: What Marketers Should Know

The Outdoor Advertising Association of America (OAAA) says that vinyl vehicle wraps offer the lowest cost-per-impression of any form of advertising. They report that a single wrap can generate up...more

customer paying by credit card in a cafe

Make Your Sales Go POP with Point-of-Purchase Displays

Congratulations! Your product has been picked up by a retail store that’s agreed to give you choice real estate for your display. And as a savvy integrated marker, you know...more

Successful businessman cheering, portrait

The Right Signage Makes a Winning First Impression

Next time you invite a prospect or new client over for a tour of your offices, think about the first impression you’re making. Small details, such as signage, can make...more


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MarketingTango is the leading online resource for integrated marketing. The blog covers a wide range of marketing tactics and their place in an integrated marketing strategy. Regular postings will include articles, ideas, tips, and real-world solutions to help companies of all sizes achieve their business objectives.