Search Marketing

To Whet Google’s Appetite, Serve Fresh Content

Just as the aroma of fresh, tasty food attracts hungry diners, Google and other search engines have a nose for fresh content – the kind of content web visitors clamor to...

3 User Metrics to Help Guide Your Search Marketing Strategy

Search-marketing has a lot of moving parts. But ultimately, success is measured by one thing: the quality of the user experience. Giving searchers timely, useful, relevant...

The What, Why & How of Keeping Your Web Presence Fresh

Could information you’ve long forgotten about be sabotaging your web presence? Most definitely, says Demian Farnworth, Chief Content Writer at Rainmaker Digital. Farnworth...

4 Reasons You Should Claim Your Yelp Business Listing

The Social Review Platform Is a B2B Powerhouse User-generated content, such as social media comments, forum activity, and ratings and reviews allows your customers to help tell...

3 Ways to Make Your Search Engine Results More Clickable

Typing a search term into Google returns thousands of search engine results pages or SERPs. Ranking highly in the SERPS is obviously good. But as integrated marketers know, high...

5 Design Tips for Improving PPC Landing Page Conversions

Pay-per-click (PPC) advertising in on the upswing in many companies, as integrated marketers become more comfortable with the practice and more convinced of its payback potential....

How To Write More Effective PPC Search Ads

Those little text ads that show up in your search results look deceptively simple. But success of your paid PPC search campaign is riding on a few well-chosen words. Take time to...

Web Presence: the Latest Trust-Busting Turnoffs

Ask any integrated marketer: when trying to engage visitors, trust is a must. The cornerstone of every customer interaction. Without trust, engagement (if it happens at all) will...

SuperBall or SuperGlue: Which Describes Your Website Visitors?

One thing kids love most about the springy rubber orb is its inherent unpredictability. Once thrown, a SuperBall™ will immediately bounce away, careening willy nilly, this way...

The ABCs of PPC (Pay Per Click) Advertising

Quality content is not always enough to make your business stand out online. That’s why Pay-Per-Click (PPC) search advertising has become a standard tool in the integrated...