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5 Promo Products That Will Wow Executives

Integrated marketers know that recipients “want, love and keep” promo products, but how do you make executive gifts stand out and stand the test of time? There are literally thousands...more

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Developing Better Promotional Products Campaigns

Successful promotion campaigns don’t happen by chance. To realize goals, promotional products programs must be carefully planned, taking into consideration the audience, budget and, of course, the ultimate result to...more

promotional products

Consumer Trend Watch: 3 Popular Promotional Products for 2017

Citing the perennial popularity of promotional products to integrated marketers, event planning guru Anna Marie Rembold took to her blog to predict promotional product trends in 2017 that will help...more

Consumers Want, Love and Keep Promotional Products, Study Says

Kudos to you if you’re rockin’ the tchotchkes. New research from the Promotional Products Association International (PPAI) reveals just how much consumers want, love and keep branded promotional merchandise. PPAI...more

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Client-Pleasing Swag That Makes Great Employee Gifts

Employee gifting is always a little weird. When you want to say “happy birthday” or “thanks for a job well done” and your employees deserve better than last year’s swag,...more

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Good News: Promotional Products are ‘On Fleek’ with Millennials

You may not understand what most Millennials are saying – the struggle is real – but you can at least choose ‘perf’ promotional products they’ll like. These swaggy picks are...more

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What’s Popular in Promo Products

The two leading trade shows for promotional products, the ASI Show and PPAI Expo, concluded earlier this month. But rather than try to predict what the tradeshow marketing trends for...more

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Getting More Bang for Your Trade Show Bucks

Trade shows can be a significant expense for any business. Just ask any integrated marketer. So before you invest heavily in the next big event, consider how to maximize your...more

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A Sneak Peek at Buzzworthy Promotional Products for 2016

Oprah revealed her annual list of Favorite Things in November, and consumers are swarming to scoop up these hot items just in time for holiday giving. Here at Marketing Tango,...more

Red gift box on office table

Your Guide to Buying Holiday Business Gifts

If you’re among the eight out of 10 businesses that give holiday gifts to customers and business associates, it’s time to start making a list and checking it twice, researchers...more


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MarketingTango is the leading online resource for integrated marketing. The blog covers a wide range of marketing tactics and their place in an integrated marketing strategy. Regular postings will include articles, ideas, tips, and real-world solutions to help companies of all sizes achieve their business objectives.