Mobile Marketing

After the Responsive Website: Mobile-First Marketing

The greatest share of digital media consumption now occurs on mobile devices, making mobile integral to any marketing strategy. Smart Insights recent comprehensive look at mobile...

5 Tips To Prepare for Google’s Mobile-First Index Rollout

Is Your Mobile Site Ready for the Changes it Will Bring? Quick! Where’s your smartphone? It’s virtually certain it’s no more than a foot away from you at any given time....

Targeted, Timely and Tailored: Location-Based Mobile Marketing

Location-based marketing (LBM) is fast gaining recognition as a powerful way to build engagement with users on their mobile devices. Integrated marketers deliver real-time,...

5 Ways to Improve Mobile App Adoption

Mobile apps are extraordinarily popular with both businesses and individuals users. In fact, they account for 89% of consumer mobile media time. The biggest challenge though, is...

Mobile Marketing – Why You Should Collect Prospects’ Numbers

It goes without saying that mobile is everywhere nowadays. 75% of internet use for 2017 has been predicted to be mobile, with millennials largely driving the market. These clever...

4 Mobile App Success Stories That Offer Inspiration

Apps continue to be one of 2017’s hottest mobile marketing trends. Here are four success stories that can help overcome the challenges and guide you to ‘appily ever after. 1)....

Five Tips for Enhancing Mobile Engagement

Clearly we’re all spending more time on our phones these days. How much time? Well, someone at Digital Trends, actually took the time to tally up all the minutes people spend...

5 New Mobile Marketing Frontiers

As we’ve discussed previously, forecasts indicate that mobile marketing will dominate 2017. Research firm BIA/Kelsey’s recently-published analysts report shows mobile ad spend...

4 Mobile Marketing Trends for 2017

It’s the start of 2017 and our collective global love affair with smartphones for research, shopping, personal assistant capabilities, and thousands of other applications has...

Saving Your Time and Sanity: There’s A Mobile App For That!

Maybe you’re not sure that creating an app is right for your business, but as an integrated marketer, using apps is essential to your success. Apps are about much more than...