Marketing Strategy

What the Fashion Industry Can Teach You About Using Interactive Signage to Delight Your Customers

If someone says “high fashion” and your mind immediately goes to Zoolander’s Blue Steel, you’re not alone. But for all of its ridiculousness, the fashion world is setting...

Creating Value (and Sales) With Passive Marketing

When you get to understand the true value of passive marketing, ‘good things come to those who wait’ might just become your new business mantra. Both active and passive...

Get Your Sales Funnel Flowing

What steers your sales funnel toward success? Let’s take it from the top. As in the top of your sales funnel, where the buyer’s journey begins. Here are some handy do’s and...

5 Can’t Fail Blog Ideas for When You Hit a Creative Wall

It can be tough for integrated marketers to admit they’re out of creative juices, but it happens to all of us: you’re sitting there staring at a blank page (or WordPress...

Storytellers Are the Best New Marketers

The art of storytelling is getting a modern makeover as a powerful integrated marketing tool. From crowd-funding sites that provide a forum for sharing investor-enticing...

Nothing Personal, But Ditch Personalization for Greater Marketing Relevance

Companies like Amazon and Netflix have created industry-defining models for doing business, by not only supplying your immediate need, but drawing you back in for purchase after...

The Challenges And Rewards Of Virtual Reality For Small Business

Once the domain of sci-fi and big-budget Hollywood movies, virtual reality (VR) and augmented reality (AR) have not only become “real” reality, but are as cheap and accessible...

IKEA’s Masterful New Ad Campaign Taps Deep Into Customer Needs

It’s no wonder IKEA is one of the biggest global brands: besides well-designed products, a unique in-store experience, and of course, the meatballs – they have a history...

7 Best Marketing Articles of 2016

2016 has come to close. But before you get too deep into 2017, make sure you’ve caught up on the most popular MarketingTango articles in the exiting year. Direct Mail +...

The Top 4 Strategic Questions Every Startup Must Answer

Congratulations on your startup! You’ve obviously got brains and chutzpah and hopefully, some money in the bank. We don’t want to rain on the parade of ambitious integrated...