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Storytellers Are the Best New Marketers

The art of storytelling is getting a modern makeover as a powerful integrated marketing tool. From crowd-funding sites that provide a forum for sharing investor-enticing narratives, to companies that demonstrate...more

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Nothing Personal, But Ditch Personalization for Greater Marketing Relevance

Companies like Amazon and Netflix have created industry-defining models for doing business, by not only supplying your immediate need, but drawing you back in for purchase after purchase by showing...more

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The Challenges And Rewards Of Virtual Reality For Small Business

Once the domain of sci-fi and big-budget Hollywood movies, virtual reality (VR) and augmented reality (AR) have not only become “real” reality, but are as cheap and accessible enough as...more

IKEA’s Masterful New Ad Campaign Taps Deep Into Customer Needs

It’s no wonder IKEA is one of the biggest global brands: besides well-designed products, a unique in-store experience, and of course, the meatballs – they have a history of unforgettable...more

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7 Best Marketing Articles of 2016

2016 has come to close. But before you get too deep into 2017, make sure you’ve caught up on the most popular MarketingTango articles in the exiting year. Direct Mail...more

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The Top 4 Strategic Questions Every Startup Must Answer

Congratulations on your startup! You’ve obviously got brains and chutzpah and hopefully, some money in the bank. We don’t want to rain on the parade of ambitious integrated marketers, but...more

Lessons a Diaper Can Teach About World-Class Marketing Strategies

Take a deep breath and get the potty jokes out of your system before we examine what helped Pampers achieve the rating of world’s top “Brand Experience,” edging out blue...more

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The Power of List Segmentation

Gone are the days of mass “spray and pray”-style emails to a company’s entire database. With 74% of online consumers frustrated from receiving digital content that doesn’t align with their...more

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5 Considerations for 2017 Marketing Planning

With the new year fast approaching, it’s time for proactive integrated marketers to start looking at 2017 marketing planning that incorporates organizational goals, budgets, customers, growing digital marketing trends, and...more

Turn Your Marketing Into An 800-Pound Guerilla

One of the biggest challenges integrated marketers face is how to stand out in a crowded field and make people take note of your message. And small businesses have the...more


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MarketingTango is the leading online resource for integrated marketing. The blog covers a wide range of marketing tactics and their place in an integrated marketing strategy. Regular postings will include articles, ideas, tips, and real-world solutions to help companies of all sizes achieve their business objectives.