Feature Marketing Strategy

Four Fatal Grammar Errors That Can Tank Your Direct Marketing (And How to Fix Them)

Even with a killer list and great creative, your direct marketing doesn’t stand a chance if its it’s riddled with more glaring grammar errors then than you’re your kid’s...

5 New Mobile Marketing Frontiers

As we’ve discussed previously, forecasts indicate that mobile marketing will dominate 2017. Research firm BIA/Kelsey’s recently-published analysts report shows mobile ad spend...

Consumer Trend Watch: 3 Popular Promotional Products for 2017

Citing the perennial popularity of promotional products to integrated marketers, event planning guru Anna Marie Rembold took to her blog to predict promotional product trends in...

5 Color Insights for Better SMB Signage

Tiffany’s blue box. Target’s red bullseye. UPS’ brown…everything. Color persuades and encourages action. So how do integrated marketers know the ideal colors to use for...

There’s More to Packaging Than Meets The Eye

Have you ever bought something just because of the packaging? How about a bottle of wine? If so, join the club. About half of consumers admit to buying something just because of...

The Five Types of Signage No Retailer Should Be Without

Even as advertising and marketing increasingly goes digital, some things may always be analog, like signage for your business. And physical signage is arguably even more important...

Five Keys To Using LinkedIn for Small Business

LinkedIn is much more than an online Rolodex for recruiters. It’s also a powerful social marketing channel that can help you find new clients while building authority in your...

Direct Mail + Digital: A Match Made in Marketing Heaven

Despite grumblings and frenzied articles to the contrary, direct mail remains a key integrated marketing tactic. In fact, its integration with digital marketing has nearly...

Make Your Sales Go POP with Point-of-Purchase Displays

Congratulations! Your product has been picked up by a retail store that’s agreed to give you choice real estate for your display. And as a savvy integrated marker, you know that...

The Right Signage Makes a Winning First Impression

Next time you invite a prospect or new client over for a tour of your offices, think about the first impression you’re making. Small details, such as signage, can make a...