event marketing

Modern Event Marketing Measurement: ROI, ROO & ROE

When your staff returns to the office and materials from your latest event are put away, how will you present the value of your event to management? Events are a...more

Businesspeople at exhibition

Don’t Miss These 4 Types of Essential Tradeshow Signage

So you’ve put together a great tradeshow booth. Congratulations! But don’t get too comfortable just yet: it’s not, “If you build it, they will come.” Integrated marketers must give convention-goers...more

event marketing

3 Digital Event Marketing Tactics: The Geo-Fence and Beyond

Many integrated marketers tasked with event marketing set up a geo-fence around events, but may not be aware of some of the other digital marketing tactics and tools they could...more


3 Ways to Rejuvenate Your Aging Trade show Exhibits

Considering how regularly they get knocked, rocked and jostled, it’s little wonder that most trade show exhibits are in need of some TLC. In her popular and long-running column for...more

5 Must-Have Apps And Resources For Event Marketers

Planning and executing a successful event requires integrated marketers to adopt a skillset that’s a little Don Draper, a little P.T. Barnum, and a whole lotta MacGyver. Rather than developing...more

three businesswomen discussing at an exhibition

Event Marketing Trends for 2017 and Beyond

Thinking about amping up your event marketing in 2017? Gone are the days when all you needed was a cool display, a bevy of “booth babes”, and some swag. Event...more

4 Ways to Turn Events Into Unforgettable Experiences

One of the latest popular buzzwords and trends in integrated marketing circles is “experiential marketing.” If you’re wondering how experiential differs from event marketing, you’re not alone. Allow us to...more

Rock band performing

How Moog Made Its Trade Show Booth An Event In Itself

What’s the best way to promote a new invention that people have never heard of? If you’re Moog’s David Van Koevering, you create a ‘Happening.’ This integrated event-marketing strategy that...more

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Why You Should Invite Digital Influencers To Your Events

Influencer marketing is one of the hottest new trends of late, especially when it comes to aligning brands with digital influencers around large events. According to Forbes, influencer marketing can be...more

young businessman at doorway giving hand to customer

Go Beyond the Open House: Fresh New Event Marketing Ideas for Real Estate Agents

The world of residential real estate has been turned upside, and no, we’re not talking about the collapse of the housing bubble. The culprit causing such dishevel is technology. Today’s...more

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MarketingTango is the leading online resource for integrated marketing. The blog covers a wide range of marketing tactics and their place in an integrated marketing strategy. Regular postings will include articles, ideas, tips, and real-world solutions to help companies of all sizes achieve their business objectives.