Event Marketing

5 Event Apps for Instant Lead Connection

Tradeshows are an integrated marketer’s single largest budget line item, accounting for up to 40% of your budget. With that in mind, you cannot afford to lose a single lead!...

Modern Event Marketing Measurement: ROI, ROO & ROE

When your staff returns to the office and materials from your latest event are put away, how will you present the value of your event to management? Events are a solid business...

Don’t Miss These 4 Types of Essential Tradeshow Signage

So you’ve put together a great tradeshow booth. Congratulations! But don’t get too comfortable just yet: it’s not, “If you build it, they will come.” Integrated...

3 Digital Event Marketing Tactics: The Geo-Fence and Beyond

Many integrated marketers tasked with event marketing set up a geo-fence around events, but may not be aware of some of the other digital marketing tactics and tools they could...

3 Ways to Rejuvenate Your Aging Trade show Exhibits

Considering how regularly they get knocked, rocked and jostled, it’s little wonder that most trade show exhibits are in need of some TLC. In her popular and long-running column...

5 Must-Have Apps And Resources For Event Marketers

Planning and executing a successful event requires integrated marketers to adopt a skillset that’s a little Don Draper, a little P.T. Barnum, and a whole lotta MacGyver. Rather...

Event Marketing Trends for 2017 and Beyond

Thinking about amping up your event marketing in 2017? Gone are the days when all you needed was a cool display, a bevy of “booth babes”, and some swag. Event marketing has...

4 Ways to Turn Events Into Unforgettable Experiences

One of the latest popular buzzwords and trends in integrated marketing circles is “experiential marketing.” If you’re wondering how experiential differs from event...

How Moog Made Its Trade Show Booth An Event In Itself

What’s the best way to promote a new invention that people have never heard of? If you’re Moog’s David Van Koevering, you create a ‘Happening.’ This integrated...

Why You Should Invite Digital Influencers To Your Events

Influencer marketing is one of the hottest new trends of late, especially when it comes to aligning brands with digital influencers around large events. According to Forbes,...