Direct Marketing

6 Tips for a Powerful Second Contact

Persistence often pays, especially when it comes to lead generation and sales. So it’s not unusual to want to send a second email to a prospect, especially if the first email...

Win Customers’ Hearts and Affection: Give pURLs

If your marketing has lost its luster and response rates have fallen flat, try wooing audiences back with a targeted pURL campaign. Online Street Address URL stands for Uniform...

Basics of Using Images in Email Communications

Images help readers identify with your emails quickly. From a branded logo to photography, they add interest and can appeal to viewer’s emotions. Using images in email...

How To Get Your Direct Mail Marketing Piece Noticed

Pitney Bowes recently commissioned a study to identify factors that could influence when and whether recipients would open their direct mail marketing piece and read it. The...

Testing Direct Marketing for Better Insights (and Better Campaigns)

Whether you use direct mail, email or both, testing and refinement can help to improve the effectiveness of your marketing. Most direct marketing managers are compulsive about...

Infographics: grab readers’ eyeballs and pour your story in

Imagine hiring a stunningly attractive spokesperson to talk about your company—one whose appearance and delivery are so alluring, so riveting, that no one—clients, prospects,...

Direct Mail and Email: It’s Not One or The Other

Even in our digital age, direct mail and email play important roles in an integrated marketing campaign. Direct mail is a perfect partner to email communications; it conveys a...

Email Subject Lines: A One-Trick Pony You Can Ride to the Winner’s Circle

Email marketing continues to be one of today’s most economical and cost-effective marketing tactics. The Direct Marketing Association (DMA) reports that the ROI on email...

Visual Marketing: Say It with Pictures

As attention spans become shorter, so too does the amount of time people are willing to spend reading long-copy marketing messages. To effectively grab and hold the attention of...

Email-licious

Sure, anyone can use email to reach out to prospects and customers. But that’s the problem: These days it seems like everybody’s using email as a marketing tool. Worse still,...