Direct Marketing

The Data Dilemma: Four Ways to Email Smarter

Deciding what’s for dinner is a good use of gut instinct. Deciding how to market to customers is not. Yet only 11 percent of FORTUNE 1000 integrated marketers who responded to a...

Influencer Outreach: A Formula for Success

Today’s consumers–especially the coveted millennial demographic–value experience and authenticity over advertising. While only 1% of millennials are persuaded by...

Avoid These 4 Gotchas to Keep Email Deliverability High

Integrated marketers revel in the power, ease and convenience of today’s high-flying email-marketing platforms. Customization and capabilities, including data analytics, have...

New Informed-Delivery Puts Direct Mail’s Power Into Digital Channels

Most SMBs use some type of direct mail in their integrated marketing campaigns. From simple sales letters and two-sided postcards, to interactive and three-dimensional pieces,...

Welcome To My e-Newsletter: Now Help Me Help You

We’ve written previously about the many ways you can grow your email marketing list. As you continue to expand this essential integrated marketing tool, keep thinking about ways...

You Might Be an Email Spammer If…

Everyone knows the formulaic set-up comics use to comment on quirky human behavior.  It’s often the tiniest nugget of truth that draws the biggest laughs. The truth in...

Improving Your Direct Mail Success Rate

Success with direct mail depends on many factors, including design, copywriting, and whether your offer is truly compelling. But the real driver of direct marketing success lies...

Your Guide to a Better Email List Strategy

What are the most significant barriers to the success of an email list strategy – and how are integrated marketers overcoming them? That’s the question Ascend2 sought to...

Why Direct Mail Gets Opened More Than Email

Do friends and relatives still send your holiday card by mail? Or do they instead dash off an email, or post a message on Facebook to everyone at once? Only one of those greetings...

Where to Start With A/B Testing Emails

The goal of A/B testing is for integrated marketers to improve their company’s relationship with its customers by learning which messages best resonate with their audience. By...