Direct Marketing

How These 3 P’s Can Add Pop To Your Email Strategy

Still harboring doubts about email marketing’s effectiveness? You shouldn’t be. Even in in today’s complex digital environment, this tried-and-true tactic has proven its...

Take Your Customers on a Fantastic (Email Marketing) Voyage

If you’re an integrated marketer working for a small business, you wear many hats and manage a host of duties—but you’ve probably never thought of “tour guide” as one of...

Direct Mail + Digital: A Match Made in Marketing Heaven

Despite grumblings and frenzied articles to the contrary, direct mail remains a key integrated marketing tactic. In fact, its integration with digital marketing has nearly...

The Data Dilemma: Four Ways to Email Smarter

Deciding what’s for dinner is a good use of gut instinct. Deciding how to market to customers is not. Yet only 11 percent of FORTUNE 1000 integrated marketers who responded to a...

Influencer Outreach: A Formula for Success

Today’s consumers–especially the coveted millennial demographic–value experience and authenticity over advertising. While only 1% of millennials are persuaded by...

Avoid These 4 Gotchas to Keep Email Deliverability High

Integrated marketers revel in the power, ease and convenience of today’s high-flying email-marketing platforms. Customization and capabilities, including data analytics, have...

New Informed-Delivery Puts Direct Mail’s Power Into Digital Channels

Most SMBs use some type of direct mail in their integrated marketing campaigns. From simple sales letters and two-sided postcards, to interactive and three-dimensional pieces,...

Welcome To My e-Newsletter: Now Help Me Help You

We’ve written previously about the many ways you can grow your email marketing list. As you continue to expand this essential integrated marketing tool, keep thinking about ways...

You Might Be an Email Spammer If…

Everyone knows the formulaic set-up comics use to comment on quirky human behavior.  It’s often the tiniest nugget of truth that draws the biggest laughs. The truth in...

Improving Your Direct Mail Success Rate

Success with direct mail depends on many factors, including design, copywriting, and whether your offer is truly compelling. But the real driver of direct marketing success lies...