Direct Marketing

The art (and science) of effective email subject lines

As the volume of email content continues to swell, it’s more important than ever to write attention-getting, eyeball-attracting email subject lines. So open your mind to these...

The Real Price of Purchased Email Lists

Email marketing is a hugely popular and successful way for integrated marketers to reach prospects. But if you don’t have enough prospects of your own, should you consider...

The Three Phases of Good Email List Hygiene

Email list hygiene, or the practice of acquiring legitimate, authentic email addresses and culling those that aren’t, improves your email marketing efforts. If you’re using a...

The Write Way To Email Mastery

It probably won’t surprise you that the average person receives 88 emails per day. (If you work around eight hours per day, that translates into more than 10 emails per working...

The 10 Commandments of Direct Response Marketing – and Why You Shouldn’t Break Them.

Whether marketing happens online or off, there is one thing every smart integrated marketer worth their salt is after: They want the customer to respond. So let’s review the...

Better Manage Your Email Marketing by Managing Your Contacts from a Single List

When was the last time you heard someone brag about their Rolodex stuffed with A-list clients? Integrated marketers who have fully embraced the 21st century probably have a cache...

Don’t Get Lumped in with Other Direct Mail

Here’s a statistic that should silence the direct mail haters: 79% of households report reading or at least scanning direct mail pieces (what do you say to THAT, email blasts,...

Four Tips to Make Lead Nurturing Second Nature

Implementing lead nurturing in your marketing is a bit like being a Sherpa on Mount Everest: your job is to anticipate every potential obstacle in the customer journey, and...

Hitting Your Geo Target: A Four-Point Checklist

As with archery, geo-targeting is more complex than one might first assume. After all, anyone can pick up a bow and arrow, but the likelihood of hitting the gold (center of the...

Four Fatal Grammar Errors That Can Tank Your Direct Marketing (And How to Fix Them)

Even with a killer list and great creative, your direct marketing doesn’t stand a chance if its it’s riddled with more glaring grammar errors then than you’re your kid’s...