Direct Marketing

Genius Envelope Copy to Pump Up Your Direct Mail Results

Integrated marketers who use direct mail have just a split second to attract the attention of recipients. Smart envelope teaser copy is what makes the difference between a letter...

Email Marketing: What’s Working Right Now?

If your in-box is stuffed full of emails, welcome to the club. According to Litmus’ State of Email report, 2017 saw businesses and consumers send and receive an average of 225...

Direct Mail + Digital: A Match Made in Marketing Heaven

Despite grumblings and frenzied articles to the contrary, direct mail remains a key integrated marketing tactic. In fact, its integration with digital marketing has nearly...

Build a well-oiled integrated marketing machine

Who remembers the good old days of traditional marketing? Advertisers chose from print advertising, broadcast, direct mail, outdoor or point of purchase. And that was pretty much...

Why You Need to Add Direct Mail to Your Marketing Mix

Who doesn’t love a good comeback story? The “Rocky” movies, Britney Spears, Twinkies…and add to that list old-fashioned, printed direct mail. Except, if...

Why Integrated Marketers Are Going Coconuts Over Direct Mail

Let’s start with a reality check: 44% of Americans toss out unsolicited mail unopened. But before you trash the idea, check this stat: B2B direct mail is 37 times more effective...

Email The Write Way

It probably won’t surprise you that the average person receives 88 emails per day. (If you work around eight hours per day, that translates into more than 10 emails per working...

Better Manage Your Email Marketing by Managing Your Contacts from a Single List

When was the last time you heard someone brag about their Rolodex stuffed with A-list clients? Integrated marketers who have fully embraced the 21st century probably have a cache...

The art (and science) of effective email subject lines

As the volume of email content continues to swell, it’s more important than ever to write attention-getting, eyeball-attracting email subject lines. So open your mind to these...

The Real Price of Purchased Email Lists

Email marketing is a hugely popular and successful way for integrated marketers to reach prospects. But if you don’t have enough prospects of your own, should you consider...