Video

Watch Your Business Come Alive With Facebook Live

Seems like everybody’s talking about — and looking at —Facebook Live these days. But is it really right for your integrated marketing campaign? And how can you successfully...

Prevent the Floating Head Syndrome in Conference Videos

Did you invite a ghost to speak at your last conference? Probably not, but a ghost or two might have made an appearance on the event video you developed to capture your conference...

Video and Email: Two Excellent Tactics That Go Great Together

Remember those old, “Hey, you got your chocolate in my peanut butter!” commercials? Video-enhanced email marketing is having one of those moments as integrated marketers...

4 Ways Introverts Can Be More Comfortable On Camera

Lights! Camera! Gulp…?! Despite having vision, imagination and other business-essential traits, not all integrated marketers or business owners are outgoing, life-of-the-party...

Seven Steps to Stronger Video Scripts

Producing videos in-house?  Then you probably know the importance of having a decent camera and microphone, how to optimize your videos, and how to prevent “floating head...

Beat Idea Fatigue with These 4 Easy Video Marketing Tips

If recent research is accurate, video marketing is hotter than anyone is letting on. For example, 96 percent of the 350 B2B integrated marketers and others polled say they...

Five Best Practices for Leveraging Video on Facebook

It wasn’t long ago that video marketing required a significant investment for small and medium-sized business. But many of the barriers that formerly held integrated marketers...

Do You Have the Killer Instinct to Compete in Video?

A 2015 report from Syndacast found that 74% of all internet traffic by 2017 will be video, and 52% of marketing professionals find video is the tactic with the best ROI. Data like...

Putting a Toe in the Live Video Stream With Periscope

2016 is shaping up to be the Year of Live Streaming. Of course, integrated marketers are already familiar with the increasing popularity of video. To reinforce the point for those...

Using Data to Make Video Marketing More Powerful and Relevant

If you’re on the fence about adding video content to your marketing mix, it’s time to scurry over to where the grass is much, much greener: 46% of viewers take action after...