video and email marketing

Video and Email: Two Excellent Tactics That Go Great Together

Remember those old, “Hey, you got your chocolate in my peanut butter!” commercials? Video-enhanced email marketing is having one of those moments as integrated marketers realize how much more impactful...more


4 Ways Introverts Can Be More Comfortable On Camera

Lights! Camera! Gulp…?! Despite having vision, imagination and other business-essential traits, not all integrated marketers or business owners are outgoing, life-of-the-party types. In fact, unless forced out of their shells...more


Seven Steps to Stronger Video Scripts

Producing videos in-house?  Then you probably know the importance of having a decent camera and microphone, how to optimize your videos, and how to prevent “floating head syndrome.” But do...more

Businesswoman leaning on dry-erase board

Beat Idea Fatigue with These 4 Easy Video Marketing Tips

If recent research is accurate, video marketing is hotter than anyone is letting on. For example, 96 percent of the 350 B2B integrated marketers and others polled say they currently...more

Five Best Practices for Leveraging Video on Facebook

It wasn’t long ago that video marketing required a significant investment for small and medium-sized business. But many of the barriers that formerly held integrated marketers back from fully embracing...more

video marketing

Do You Have the Killer Instinct to Compete in Video?

A 2015 report from Syndacast found that 74% of all internet traffic by 2017 will be video, and 52% of marketing professionals find video is the tactic with the best...more

Putting a Toe in the Live Video Stream With Periscope

2016 is shaping up to be the Year of Live Streaming. Of course, integrated marketers are already familiar with the increasing popularity of video. To reinforce the point for those...more

Thoughtful experienced entrepreneur using smartphone and laptop for analyse business information. Using sunset filter in picture.

Using Data to Make Video Marketing More Powerful and Relevant

If you’re on the fence about adding video content to your marketing mix, it’s time to scurry over to where the grass is much, much greener: 46% of viewers take...more

Dead wall ivy

Is The Bloom Off The Vine?

Andy Warhol once memorably said that everyone will be famous for fifteen minutes in the future. Since then, that timeframe has been shortened considerably when it comes to video. Instagram...more

Readers Get the Best of Both Worlds with Interactive Video Brochures

Integrated marketers know this perplexing paradigm: consumer attention spans are shrinking, while the number of channels vying for consideration is growing. Thus, breaking through the noise and out-marketing rivals requires...more

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MarketingTango is the leading online resource for integrated marketing. The blog covers a wide range of marketing tactics and their place in an integrated marketing strategy. Regular postings will include articles, ideas, tips, and real-world solutions to help companies of all sizes achieve their business objectives.