Content Marketing

Expand Your Reach and Tap Into a New Audience with Syndicated Content

When integrated marketers push their content onto new sites, or run synergistic content from other bloggers and companies, it gives their own marketing efforts a boost. Syndicated...

Tips for Shooting Your Next Epic Video and Getting Epic Results

Around these parts, we love video and we can’t bang the drum hard enough about why it’s a game-changer for integrated marketers. When added to email,it can lift click-through...

Give Your Web Content a Complete Spring Cleaning

You know that sparkly-fresh feeling a house gives off when it’s been cleaned from top to bottom? That’s how integrated marketers will feel following a deep-cleaning of their...

Prevent the Floating Head Syndrome in Conference Videos

Did you invite a ghost to speak at your last conference? Probably not, but a ghost or two might have made an appearance on the event video you developed to capture your conference...

The surprising secret to standout content marketing campaigns

Here’s a quick quiz for content marketers: Let’s say you’ve worked tirelessly building a solid, fresh, relevant integrated campaign. Blogs? Check. Email marketing campaign?...

Boost Your Social Presence and Email Marketing with Explainer Videos

If a picture is worth a thousand words, then an explainer video is the equivalent to all the words in a brochure or fact sheet, and then some. Explainer videos are usually brief...

The Do’s and Don’ts of Writing Conversationally

Unless your company is staffed by robots making robot products for other robots, it’s essential to master the conversational tone in your writing. Natural, but still...

What You Must Know About Crisis Communications

Despite the best planning, marketers sometimes have to cope with disasters—of the natural unnatural, or self-inflicted kind. Like when your product fails in a very public way or...

Find & Fix Floundering Web Content with Heat-Mapping Tools

In moments of retrospection, integrated marketers will invariably ask: how is my web content really performing? Are people reading and engaging with it? Or am I missing the mark...

Monster.com’s 3-Word Content Strategy How (Wow, Now) Will You Adapt it for Your Business?

Monster.com has been a leading resource for job seekers since 1994, but in recent years they’ve also become known for their content marketing savvy. With a strategy that...