calls to action

Calls to Action That Will Make Your Audience Click, Convert, and Come Back For More

As an integrated marketer, you’re a master of words who can conjugate like nobody’s business and you probably know a thousand ways to say “quality.” Well, forgot about them. Effective...more

buying a mattress

How a Disruptive Brand Strategy Turned Casper into a $500M Business

Mattress buying has always been a little weird, right? In the middle of the day, you plop down on a dozen different mattresses, each one hardly different from the last,...more


Find & Fix Floundering Web Content with the Latest Heat-Mapping Tools

In moments of retrospection, integrated marketers will invariably ask: how is my web content really performing? Are people reading and engaging with it? Or am I missing the mark and...more

Businesswoman leaning on dry-erase board

Beat Idea Fatigue with These 4 Easy Video Marketing Tips

If recent research is accurate, video marketing is hotter than anyone is letting on. For example, 96 percent of the 350 B2B integrated marketers and others polled say they currently...more

Linear concept of media service

Why Your Business Needs A Content Management System

Integrated marketers hear it over and over: content is king – meaning, relevant, targeted, quality content is a vital part of your business strategy. So if content is king, then...more

Five Best Practices for Leveraging Video on Facebook

It wasn’t long ago that video marketing required a significant investment for small and medium-sized business. But many of the barriers that formerly held integrated marketers back from fully embracing...more

binge content

The Value of Binge-able Content, and 5 Ways You Can Create It

As Kevin Spacey famously observed, “give people what they want, when they want it, in the form they want it in, at a reasonable price, and they’ll more likely pay...more

user generated content

3 Reasons Why B2B Marketers Should Bear-Hug User Generated Content

Move over B2C integrated marketers. Your B2B counterparts are joining the User Generated Content (UGC) revolution. User Generated Content is any content produced by your target audience and shared publicly...more

video marketing

Do You Have the Killer Instinct to Compete in Video?

A 2015 report from Syndacast found that 74% of all internet traffic by 2017 will be video, and 52% of marketing professionals find video is the tactic with the best...more

Businesswoman Looking up at Camera and Standing Outdoors Surrounded by a Large Group of Business People

3 Ways to Pump More Personality Into Your Company’s Content

Ever found someone so relatable, so fun or so engaging that you just couldn’t wait to hear what they’d say next? Maybe their unique perspective ignited your interest or inspired...more

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MarketingTango is the leading online resource for integrated marketing. The blog covers a wide range of marketing tactics and their place in an integrated marketing strategy. Regular postings will include articles, ideas, tips, and real-world solutions to help companies of all sizes achieve their business objectives.