4 Reasons You Should Claim Your Yelp Business Listing

The Social Review Platform Is a B2B Powerhouse User-generated content, such as social media comments, forum activity, and ratings and reviews allows your customers to help tell...

Content reuse and recycle: It’s not just good for the environment.

You see, when the average person sits down to write a blog, that’s all they do. But wise content marketers compose that blog with the larger marketing ecosystem in mind. As they...

5 Benefits of Facebook Business Pages

Is your business one of the 65 million taking advantage of Facebook’s free local business pages? If not, check out the business benefits below to help sway you or any reluctant...

Better Manage Your Email Marketing by Managing Your Contacts from a Single List

When was the last time you heard someone brag about their Rolodex stuffed with A-list clients? Integrated marketers who have fully embraced the 21st century probably have a cache...

Don’t Get Lumped in with Other Direct Mail

Here’s a statistic that should silence the direct mail haters: 79% of households report reading or at least scanning direct mail pieces (what do you say to THAT, email blasts,...

Value Your Brand? Then You Need to Give a DAM (Digital Asset Management)

A digital asset management system is a single place, either on a shared drive or server or in the cloud, where you can store everything associated with your brand library—fonts,...

How Three Small Businesses Got Big Results with Content Marketing

If you think world-class content marketing is restricted to global companies with ginormous budgets, think smaller. See how these three businesses of modest size and means created...

Database Marketing: It’s Not What You Think

For many small businesses, the term ‘database marketing’ conjures images of a complex and highly specialized endeavor, practiced by brainiacs in large corporations but rare as...

Infographics: Cut Through the Clutter to Make Your Message Stand Out

Integrated marketers, come on and admit it: sometimes, it’s a slog for you to read through content on your own website, especially if it’s dense with technical information....

What the Fashion Industry Can Teach You About Using Interactive Signage to Delight Your Customers

If someone says “high fashion” and your mind immediately goes to Zoolander’s Blue Steel, you’re not alone. But for all of its ridiculousness, the fashion world is setting...