Boost Your Social Presence and Email Marketing with Explainer Videos

If a picture is worth a thousand words, then an explainer video is the equivalent to all the words in a brochure or fact sheet, and then some. Explainer videos are usually brief...

Why You Need to Add Direct Mail to Your Marketing Mix

Who doesn’t love a good comeback story? The “Rocky” movies, Britney Spears, Twinkies…and add to that list old-fashioned, printed direct mail. Except, if...

5 Tips To Prepare for Google’s Mobile-First Index Rollout

Is Your Mobile Site Ready for the Changes it Will Bring? Quick! Where’s your smartphone? It’s virtually certain it’s no more than a foot away from you at any given time....

Build Relationships and Boost Revenues With Your CRM

A just-released article from Super Office reveals that 91% of companies with 11 or more employees now use CRM software. In addition, 60% are increasing spending on email campaigns...

Keep your marketing on target with this very simple plan

Here’s a simple question for integrated marketers: Do you have a marketing plan? According to the SBA, 44% of small businesses don’t have one. And if you’re part of the 56%...

7 Ways Survey Tools Help Grow Your Business

Data, data everywhere. But how much of it do you use, really? If you’re like most small business marketers, the answer is probably “not much”–quickly followed by...

Why Integrated Marketers Are Going Coconuts Over Direct Mail

Let’s start with a reality check: 44% of Americans toss out unsolicited mail unopened. But before you trash the idea, check this stat: B2B direct mail is 37 times more effective...

9 Social Media Trends to Adopt in 2018

Increase Engagement and Visibility with These Top Tactics Social Media changes so quickly that it would be easy to miss some of the tricks and trends that have had their 15...

Usher in the Golden Age of Marketing: 5 Can’t-Miss Marketing Trends for 2018

The timely alliance of big data, marketing technology (martech), storytelling and the customer experience has led many to dub this time period as marketing’s new golden age. To...

Design a Great Storefront Sign Without Blowing Your Budget

From fabric to plywood, and sheet metal to stone, small businesses are dreaming up storefront signage by drawing upon a remarkable selection of materials. But how do you choose...