Kristin Author

Targeted, Timely and Tailored: Location-Based Mobile Marketing

Location-based marketing (LBM) is fast gaining recognition as a powerful way to build engagement with users on their mobile devices. Integrated marketers deliver real-time,...

Five Signs You Need Creative Design Help

As great creative design software and DIY web and social apps become more accessible to integrated markers, more of you are taking the opportunity to create great-looking websites...

Better Manage Your Email Marketing by Managing Your Contacts from a Single List

When was the last time you heard someone brag about their Rolodex stuffed with A-list clients? Integrated marketers who have fully embraced the 21st century probably have a cache...

5 Color Insights for Better SMB Signage

Tiffany’s blue box. Target’s red bullseye. UPS’ brown…everything. Color persuades and encourages action. So how do integrated marketers know the ideal colors to use for...

3 User Metrics to Help Guide Your Search Marketing Strategy

Search-marketing has a lot of moving parts. But ultimately, success is measured by one thing: the quality of the user experience. Giving searchers timely, useful, relevant...

After the Responsive Website: Mobile-First Marketing

The greatest share of digital media consumption now occurs on mobile devices, making mobile integral to any marketing strategy. Smart Insights recent comprehensive look at mobile...

Find & Fix Floundering Web Content with Heat-Mapping Tools

In moments of retrospection, integrated marketers will invariably ask: how is my web content really performing? Are people reading and engaging with it? Or am I missing the mark...

Don’t Overlook These 6 Steps to Better Business Signage

What does your external signage say about your business? Are signs, posters banners and window clings fresh, new and helpful, or drab, dark and dated? Your customers’ first...

The What, Why & How of Keeping Your Web Presence Fresh

Could information you’ve long forgotten about be sabotaging your web presence? Most definitely, says Demian Farnworth, Chief Content Writer at Rainmaker Digital. Farnworth...

5 Benefits of Facebook Business Pages

Is your business one of the 65 million taking advantage of Facebook’s free local business pages? If not, check out the business benefits below to help sway you or any reluctant...