Kristin Author

Don’t Overlook These 6 Steps to Better Business Signage

What does your external signage say about your business? Are signs, posters banners and window clings fresh, new and helpful, or drab, dark and dated? Your customers’ first...

The What, Why & How of Keeping Your Web Presence Fresh

Could information you’ve long forgotten about be sabotaging your web presence? Most definitely, says Demian Farnworth, Chief Content Writer at Rainmaker Digital. Farnworth...

Targeted, Timely and Tailored: Location-Based Mobile Marketing

Location-based marketing (LBM) is fast gaining recognition as a powerful way to build engagement with users on their mobile devices. Integrated marketers deliver real-time,...

5 Benefits of Facebook Business Pages

Is your business one of the 65 million taking advantage of Facebook’s free local business pages? If not, check out the business benefits below to help sway you or any reluctant...

Better Manage Your Email Marketing by Managing Your Contacts from a Single List

When was the last time you heard someone brag about their Rolodex stuffed with A-list clients? Integrated marketers who have fully embraced the 21st century probably have a cache...

Value Your Brand? Then You Need to Give a DAM (Digital Asset Management)

A digital asset management system is a single place, either on a shared drive or server or in the cloud, where you can store everything associated with your brand library—fonts,...

How Three Small Businesses Got Big Results with Content Marketing

If you think world-class content marketing is restricted to global companies with ginormous budgets, think smaller. See how these three businesses of modest size and means created...

Database Marketing: It’s Not What You Think

For many small businesses, the term ‘database marketing’ conjures images of a complex and highly specialized endeavor, practiced by brainiacs in large corporations but rare as...

Infographics: Cut Through the Clutter to Make Your Message Stand Out

Integrated marketers, come on and admit it: sometimes, it’s a slog for you to read through content on your own website, especially if it’s dense with technical information....

What the Fashion Industry Can Teach You About Using Interactive Signage to Delight Your Customers

If someone says “high fashion” and your mind immediately goes to Zoolander’s Blue Steel, you’re not alone. But for all of its ridiculousness, the fashion world is setting...