jcoleman Author

Adding Motion to Your Images Evokes Emotion in Your Customers

How many times have you heard the expression, “A picture is worth a thousand words”? If you’re an integrated marketer looking for a way to hook your website visitor, a...

The art (and science) of effective email subject lines

As the volume of email content continues to swell, it’s more important than ever to write attention-getting, eyeball-attracting email subject lines. So open your mind to these...

5 Ways to Improve Mobile App Adoption

Mobile apps are extraordinarily popular with both businesses and individuals users. In fact, they account for 89% of consumer mobile media time. The biggest challenge though, is...

How Holiday Signage Can Help You Win and Keep New Customers

Here’s a present that integrated marketers don’t have to wait for: the National Retail Federation predicts that Holiday ’17 sales will be up 4% from last year. It’s time...

The Real Price of Purchased Email Lists

Email marketing is a hugely popular and successful way for integrated marketers to reach prospects. But if you don’t have enough prospects of your own, should you consider...

Treat Your Employees and Customers With Holiday Promotional Items

Holiday Gift Ideas from Fun to Fabulous It’s that time of year again, when businesses both large and small start thinking about how to recognize their staff and prized clients,...

To Whet Google’s Appetite, Serve Fresh Content

Just as the aroma of fresh, tasty food attracts hungry diners, Google and other search engines have a nose for fresh content – the kind of content web visitors clamor to...

SSL for websites: What is it and do you need it?

If you own or are involved in managing a website, you’ve probably heard the term “SSL.” SSL stands for Secure Sockets Layer, and it’s how websites keep prying eyes and...

The Three Phases of Good Email List Hygiene

Email list hygiene, or the practice of acquiring legitimate, authentic email addresses and culling those that aren’t, improves your email marketing efforts. If you’re using a...

What You Must Know About Crisis Communications

Despite the best planning, marketers sometimes have to cope with disasters—of the natural unnatural, or self-inflicted kind. Like when your product fails in a very public way or...