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7 Ways Survey Tools Help Grow Your Business

Data, data everywhere. But how much of it do you use, really? If you’re like most small business marketers, the answer is probably “not much”–quickly followed by...

Why Integrated Marketers Are Going Coconuts Over Direct Mail

Let’s start with a reality check: 44% of Americans toss out unsolicited mail unopened. But before you trash the idea, check this stat: B2B direct mail is 37 times more effective...

9 Social Media Trends to Adopt in 2018

Increase Engagement and Visibility with These Top Tactics Social Media changes so quickly that it would be easy to miss some of the tricks and trends that have had their 15...

Usher in the Golden Age of Marketing: 5 Can’t-Miss Marketing Trends for 2018

The timely alliance of big data, marketing technology (martech), storytelling and the customer experience has led many to dub this time period as marketing’s new golden age. To...

Design a Great Storefront Sign Without Blowing Your Budget

From fabric to plywood, and sheet metal to stone, small businesses are dreaming up storefront signage by drawing upon a remarkable selection of materials. But how do you choose...

The Do’s and Don’ts of Writing Conversationally

Unless your company is staffed by robots making robot products for other robots, it’s essential to master the conversational tone in your writing. Natural, but still...

Win the Name Game for Your Business Website

Maybe you’re refreshing your web presence and decide to start from scratch with a new site. Or you’re the integrated marketer branding for a new business. Choosing what to...

Email The Write Way

It probably won’t surprise you that the average person receives 88 emails per day. (If you work around eight hours per day, that translates into more than 10 emails per working...

Targeted, Timely and Tailored: Location-Based Mobile Marketing

Location-based marketing (LBM) is fast gaining recognition as a powerful way to build engagement with users on their mobile devices. Integrated marketers deliver real-time,...

Five Signs You Need Creative Design Help

As great creative design software and DIY web and social apps become more accessible to integrated markers, more of you are taking the opportunity to create great-looking websites...

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