Marketing Strategy


Doritos Crashes One Last Time

Crowdsourcing was a brand new buzzword back in 2006. That’s when Doritos first launched its “Crash The Super Bowl” campaign to encourage consumers to create and submit their own original

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Data Management

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Are Bad Phone Numbers Holding Back Sales?

The key to making data actionable may just be a phone call away. In the third annual B2B Marketing Data Benchmark Report from Dun &...more

Web Presence

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Web Presence: the Latest Trust-Busting Turnoffs

Ask any integrated marketer: when trying to engage visitors, trust is a must. The cornerstone of every customer interaction. Without trust, engagement (if it happens...more

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Caption Your Videos to Connect with Hearing Impaired Consumers

Nearly 90 percent of companies polled in a recent Ascend2 marketing report say that their video marketing is more effective than ever. Yet, how many...more


Where Mobile Marketing Is Headed

Growth in the U.S. mobile phone market is starting to slow down considerably. According to eMarketer, “Non-voice time spent on tablets and mobile phones will...more


Is Clickable Paper’s Story Waiting to be Written?

When is a mailer not just a mailer? When it’s printed on clickable paper, of course. Clickable Paper™ (CP) is a cloud-based, cross-media printing technology...more

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How To Write More Effective PPC Search Ads

Those little text ads that show up in your search results look deceptively simple. But success of your paid PPC search campaign is riding on...more

Christmas decorations

WestJet’s ‘Christmas Miracle’: Takeaways from a Timeless Holiday Classic

Whether you tickle their funny bone or tug at their hearts, skirting ad-weary customers’ defenses and touching them in a truly human way creates a...more

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MarketingTango is the leading online resource for integrated marketing. The blog covers a wide range of marketing tactics and their place in an integrated marketing strategy. Regular postings will include articles, ideas, tips, and real-world solutions to help companies of all sizes achieve their business objectives.