Direct Marketing

direct-mail-letter-thank-you

What’s the Most Direct Response? A Thank You

Some call it quaint. Some call it antiquated. Yet Diane Gottsman makes the argument that the thank-you note is one of authoritative direct-mail tactics available to you. “When it comes

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Search Marketing

search marketing

Focus Your Search Marketing With Keywords

A successful pay-per-click search campaign depends on targeting the right keywords. Here are three of the easiest ways to optimize your keywords and improve your...more

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Marketing Strategy

omni-channel

Omni-Channel Success: How Kay and Jared Jewelers Increased Sales by 49...

Omni-channel, one of retail’s newest marketing buzzwords, refers to satisfying consumer demand for a unified brand/shopping experience across any and all digital channels. Omni-channel leads...more

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All articles

video-optimization

Five Essential Elements of Video Optimization

Suddenly, though not surprisingly, online video is the darling of integrated marketing. As a 2013 B2B Content Marketing Study of Benchmarks, Budgets, and Trends reveals, 70%...more

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website-user-experience

Using Data to Build a Better Website User Experience

Integrated marketers are collecting data to make decisions about everything from product design, logos, and packaging to which marketing messages and offers are most effective....more

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oscar-statue

Simple Marketing Lessons From Samsung’s Oscar Selfie

Even if you didn’t watch the Academy Awards live on television, chances are you’ve seen the event’s record-breaking “selfie”. The star-studded photo shared by Oscar...more

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case studies reviews viable

Are Case Studies & Reviews Still Viable Content Marketing Tools?

Many a modern-day marketer spends time creating case studies and garnering product reviews to advance the company brand. The two have become staples in the...more

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local with mobile

Reach Local Customers with Mobile Marketing

Small Business Saturday may be months away, but there’s no reason you can’t use local and mobile marketing to attract business locally now and build...more

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MarketingTango is the leading online resource for integrated marketing. The blog covers a wide range of marketing tactics and their place in an integrated marketing strategy. Regular postings will include articles, ideas, tips, and real-world solutions to help companies of all sizes achieve their business objectives.