Marketing Strategy

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7 Best Marketing Articles of 2016

2016 has come to close. But before you get too deep into 2017, make sure you’ve caught up on the most popular MarketingTango articles in the exiting year. Direct Mail

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Email Marketing

How These 3 P’s Can Add Pop To Your Email Strategy

Still harboring doubts about email marketing’s effectiveness? You shouldn’t be. Even in in today’s complex digital environment, this tried-and-true tactic has proven its marketing mettle:...more

Promotional Products

Consumers Want, Love and Keep Promotional Products, Study Says

Kudos to you if you’re rockin’ the tchotchkes. New research from the Promotional Products Association International (PPAI) reveals just how much consumers want, love and...more

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3 Tips for Maximizing a Copywriter’s Creativity and Output

Copywriting has been simply described as the art and science of using words to move people to take action – call, click, buy, download, subscribe,...more


The Top 4 Strategic Questions Every Startup Must Answer

Congratulations on your startup! You’ve obviously got brains and chutzpah and hopefully, some money in the bank. We don’t want to rain on the parade...more

business signs

Don’t Overlook These 6 Steps to Better Business Signage

What does your external signage say about your business? Are signs, posters banners and window clings fresh, new and helpful, or drab, dark and dated?...more

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Happy Holidays from MarketingTango!

The team at MarketingTango wish you a season of joy and look forward to providing valuable marketing articles to ensure a successful 2017.  

Marketing with Social: Obstacles and Opportunities for 2017

A recent State of Social Media survey suggests that integrated marketers seem comfortable marketing with social media. The study of 1250 small-business B2B and B2C...more

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MarketingTango is the leading online resource for integrated marketing. The blog covers a wide range of marketing tactics and their place in an integrated marketing strategy. Regular postings will include articles, ideas, tips, and real-world solutions to help companies of all sizes achieve their business objectives.