Creative Services

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6 Design Trends for 2015 That Convey Strategy, Experience & Beauty

To learn what design trends integrated marketers will want to consider in 2015, we went to the source: AIGA and its 25,000 members, design advocates and practitioners in 60 countries.

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Content Marketing

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Enlist Your Content Commandos to Win the Battle for Relevance

They’re probably hunkered down right now, devising strategy and tactics, and plotting their next offensive. Your mission: walk down the hall and commission them into...more

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Direct Marketing

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7 Gimmicks that Actually Work in Direct Marketing

Forget the image of a charlatan trying to get onlookers to part with their money. Some gimmicks actually work in direct marketing, according to about.com...more

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To Protect Your Brand Name, Trademark It

Coming up with the right name for your product or service isn’t easy. Then that name may also need a logo to go with it,...more

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Video All But Vanishes from Google’s Search Results

Has Google changed its mind about the relevance and value of online video content? Could be. A report about the search giant’s latest antics, cited...more

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Copywriting Formulas that Make Social Engagement Sizzle

The same time-proven formulas storytellers use to engage audiences can add pulling power to your company’s Tweets, emails and other social or online writing, according...more

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Turning Open-Ended Questions into Actionable Data

Surveys can yield a treasure trove of customer data. But many marketers shy away from including open-ending questions in their surveys because, well, how do...more

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Storytellers Are the Best New Marketers

The art of storytelling is getting a modern makeover as a powerful integrated marketing tool. From crowd-funding sites that provide a forum for sharing investor-enticing...more

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MarketingTango is the leading online resource for integrated marketing. The blog covers a wide range of marketing tactics and their place in an integrated marketing strategy. Regular postings will include articles, ideas, tips, and real-world solutions to help companies of all sizes achieve their business objectives.