Direct Marketing

Mailman Delivering Letters To Woman

Is Every Door Direct Mail Worth the Time and Tradeoffs?

As most marketers know, Every Door Direct Mail (EDDM) is a U.S. Postal Service program that enables businesses to send mailpieces, with discounted postage, to selected geographic areas or zip

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Promotional Products

Young stylish and fashionable man checking his smartwatch in cafe bar. High angle shot. Selective focus. Toned image.

Where Will Marketers Go With Wearable Tech?

Back in 1967, San Francisco was known for the Summer of Love. In the summer of 2015, the City by the Bay became the gathering...more

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Mobile

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Are Small Businesses Building Mobile Apps?

Small business owners and marketers could learn a few things from using the Starbucks app. “If you are a Starbucks customer and you have their...more

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Silhouette of businesswoman using computer

If a Blog Is Such a Slog, Should Your Business Even Bother?

In recent years, countless companies have jumped on the business blogging bandwagon, posting regularly as part of their larger content marketing strategy. But as blogger...more

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Packed Mailbox

Charity Proves That Direct Mail Message Testing Pays Off

How can a non-profit charity afford to send a direct mail letter promising donors that if they give once, they’ll never be asked for money...more

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smart phone

Sharing Is Caring: Getting Subscribers to Forward Your Email

In Kindergarten, we all learned the value of sharing. And with good reason: It’s a necessary skill to live amicably in society. Turns out, it’s...more

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This is boring!

You Lose if Audiences Snooze: Best Practices for Energizing Data-Driven Presentations

Subscribers and bounce rates and click-throughs, oh my! Viewers and visitors, campaign R-O-I. If you’re a marketer, chances are, you’ll soon share statistics of some...more

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Students gossiping

Add Social Media Buzz to Your Next Event

Social Media is a natural tool for promoting your next conference or event appearance. If you’re not already taking advantage of social media at trade...more

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MarketingTango is the leading online resource for integrated marketing. The blog covers a wide range of marketing tactics and their place in an integrated marketing strategy. Regular postings will include articles, ideas, tips, and real-world solutions to help companies of all sizes achieve their business objectives.