Signage

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What Businesses Can Learn from Election Year Lawn Signs

Poor Harry S. Truman didn’t have the convenience of modern advertising when he ran for president in 1948. Instead, he traversed the country, logging more than 31,000 miles and shaking

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Marketing Strategy

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How Energizer Made an Everyday Object an Essential Purchase

Batteries aren’t the most exciting consumer purchase you’ll make. They are utility items, required expenses to get what you really want to work, say a...more

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Creative Services

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How To Brief Your Creative Team

Creative people often talk about breaking rules and thinking “outside the box.” But the truth is, they need to know the rules, and the size...more

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All articles

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Acura Tweaks Content Mix to Fit Customer Tastes in Largest-Ever Launch

Marketers for Acura’s 2014 TLX luxury sedan did something every business should do: understand customers better. Citing a “meaningful shift in media consumption behavior,” the...more

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Infographics 2.0: More Captivating Content

You remember infographics 1.0, from way back in 2012 (when we trumpeted their awesome marketing potential in this post). These fun, graphical alternatives to dull,...more

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iPad Kiosks Invite Trade Show Visitors To Interact

Looking for a way to make your next event display more “hands on”? Entice your prospects to take a closer look at your booth by...more

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Four Ways to Modernize Your Email Marketing

Text message marketing and social media were supposed to be email killers. Yet despite the never-ending variety of media alternatives, email marketing has never been...more

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5 Strategies for Proving Your Marketing ROI

The phone is ringing and leads are pouring in. Congratulations, your campaign is paying off. Now go prove it to the boss. If you find...more

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About


MarketingTango is the leading online resource for integrated marketing. The blog covers a wide range of marketing tactics and their place in an integrated marketing strategy. Regular postings will include articles, ideas, tips, and real-world solutions to help companies of all sizes achieve their business objectives.