Marketing Strategy

real-time-marketing

Real-Time Marketing Raises Nonprofit’s Revenue

Any time a direct marketer attempts to integrate digital marketing for the first time, there is a learning curve. However, Cheryl Bailes, director of direct mail fundraising, World Jewish Congress

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Promotional Products

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Rockin’ the Tchotchkes: Promotional Products Still Pack a Punch

If you’re putting the final touches on this year’s integrated marketing budget, don’t forget to earmark funds for promotional products, still one of the “highest...more

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Signage

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NFC-enabled Print Signage: Digital Doorway to the Mobile Web

Signage is one of the oldest and most enduring of all media, even used by ancient Greeks, Romans and Egyptians to attract attention and convey...more

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All articles

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7 Ways To Tell Your Story, Courtesy of Tinseltown

Attention Hollywood writers, marketing creatives are on to you. You thought you could keep your seven basic plots for stories all to yourself, but we found...more

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The Choice of Voice: How Humor Helps Define Charmin’s Brand

Effective content marketing takes dedication and a willingness to experiment. It’s not easy to be consistently creative and engaging across all your chosen marketing channels,...more

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Managing Data We Can’t Control: Listening Online

There’s a lot of noise out there today about your brand, whether you’re joining in the conversation or not. People are telling their own stories...more

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What’s New in SMS Marketing?

To some marketers, SMS stands for “save my sales,” the result of marketers thinking of short-term ways to bring in quick profits by catching customers...more

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The Super Bowl XLIX Advertising Highlights (and Lowlights)

Americans sure love their dogs, as we learned from Super Bowl® XLIX advertising. For GoDaddy, this takeaway proved to undermine its planned Big Game integrated...more

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MarketingTango is the leading online resource for integrated marketing. The blog covers a wide range of marketing tactics and their place in an integrated marketing strategy. Regular postings will include articles, ideas, tips, and real-world solutions to help companies of all sizes achieve their business objectives.