Direct Marketing

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Great Direct Marketing Starts with a Creative Brief

Personal-success guru Napoleon Hill proclaimed that, “All achievements, all earned riches, have their beginning in an idea.” We mean no disrespect to Mr. Hill, but all direct marketing achievements don’t

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Marketing Strategy

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Marketing Scores at The World Cup

Whether you call it soccer or fútbol, there’s no debating that the 2014 FIFA World Cup inspired brand creativity and produced memorable examples of integrated marketing...more

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Event Marketing

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Prepare for Conferences with Inbound Marketing

You’ve packed plenty of business cards, and you’re ready to network at an upcoming conference. Surely, you’re prepared and set up for success, right? Not...more

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All articles

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Making Sense of Unstructured Data

Every so often, marketers need to step back from the targeted campaigns, various media outlets, and individual messages to get a broader perspective of the...more

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Return to the Stars with NASA’s Story-Driven Strategy

The National Aeronautics and Space Administration (NASA) has a story to tell like any good brand. The agency known for the moon landing, Mars exploration...more

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Design Tips for a Social Media-Friendly Logo

Logos for companies have grown beyond business cards, marketing collateral and signage. Smart companies have positioned their logos to be the face and presence of...more

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Ikea’s Insta-Website Reaches Customers on the Go

Websites can be expensive undertakings (just ask the House of Human Services with its Affordable Care Act roll out). But one clever company has found...more

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How to Avoid the Five Most Common Mistakes in Sign Design

Perhaps one of the most famous signs in the world is the Hollywood landmark. The icon not only marks a destination, it serves as an...more

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MarketingTango is the leading online resource for integrated marketing. The blog covers a wide range of marketing tactics and their place in an integrated marketing strategy. Regular postings will include articles, ideas, tips, and real-world solutions to help companies of all sizes achieve their business objectives.