Marketing Strategy


The Vaseline® Healing Project: Worthy Cause, Noteworthy Campaign

Unilever’s Vaseline® petroleum jelly brand, and its agency, BBH New York, recently launched the Vaseline® Healing Project, an ambitious international awareness and relief program that should resonate with socially conscious

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Mobile Marketing

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Should Your Small Business Have a Mobile App?

Masterful marketing or miserable money hole? In truth, developing your own branded mobile app may be a little of both. On the plus side, a...more


Team support

Think Boldly to Improve the Pulling Power of Signage

According to Chain Store Age, a leading source of news and analysis for retail executives, signage (still) plays a vital role in branding, as more...more

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Why Big Data Is Just Going To Get Bigger

The use of data analytics and data mining have come a long way in integrated marketing. But “we’ve hardly skimmed the surface,” says Neudesic, a...more

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3 Ways to Supercharge Conversions from Landing Page Video

As integrated marketers well know, lame landing pages usually struggle to convert. Of course, landing pages are those pages that are set apart and navigationally...more

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Achieve Marketing Goals with Facebook Advertising

Now that your business has its own Facebook page, with compelling content that attracts likes, comments, shares, and fans, it’s time to take it to...more


Welcome To My e-Newsletter: Now Help Me Help You

We’ve written previously about the many ways you can grow your email marketing list. As you continue to expand this essential integrated marketing tool, keep...more

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Steinway Tells Its Story in New Marketing Campaign

It seems like the 163-year old piano maker is one of those brands that doesn’t need marketing. In truth, the venerable company hasn’t done much...more

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MarketingTango is the leading online resource for integrated marketing. The blog covers a wide range of marketing tactics and their place in an integrated marketing strategy. Regular postings will include articles, ideas, tips, and real-world solutions to help companies of all sizes achieve their business objectives.