Marketing Strategy

Man Payment Online With Credit Card

Ecommerce Wholesaler Recovers from Poor Integrated Marketing ROI, an ecommerce wholesaler, faced a problem shared by many integrated marketers: large advertising spends and no way of tracking what worked, as this MarketingSherpa case study explored. The Challenge

read more

Data Management

Colleagues at an office meeting

4 Ways Start-Ups and Non-Profits Can Be More Data Driven

It’s not that small and resource-constrained organizations don’t know they need data-driven insights to grow and prosper. They most certainly do. But as integrated marketers...more


Statistics show that we are getting better and better

Hamburger Menus, Cinemagraphs and Other 2016 Web Design Trends

The New Year is here, along with fresh prognostications about trends and techniques that will shape the look, performance and response of websites in the...more

All articles

Magnifying glass showing a spam folder.

Your Guide to a Better Email List Strategy

What are the most significant barriers to the success of an email list strategy – and how are integrated marketers overcoming them? That’s the question...more


What’s Popular in Promo Products

The two leading trade shows for promotional products, the ASI Show and PPAI Expo, concluded earlier this month. But rather than try to predict what...more


How to Create an Employee Communications Strategy

Ask integrated marketers to name their most-important stakeholder and they usually mention customers. It makes sense: After all, no company stays in business without them....more

Girl Checking for Mail

Why Direct Mail Gets Opened More Than Email

Do friends and relatives still send your holiday card by mail? Or do they instead dash off an email, or post a message on Facebook...more

Saving a lot of time going to the shortcuts

Surprise! Social Media Marketing Isn’t the Black Hole Your Boss Thinks It Is

Social media marketing is a giant time-suck, whose benefits and impact are nebulous and nearly impossible to measure, right? Not according to the 2015 Social...more

Alltop, all the top stories


MarketingTango is the leading online resource for integrated marketing. The blog covers a wide range of marketing tactics and their place in an integrated marketing strategy. Regular postings will include articles, ideas, tips, and real-world solutions to help companies of all sizes achieve their business objectives.