Marketing Strategy

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Simple Marketing Lessons From Samsung’s Oscar Selfie

Even if you didn’t watch the Academy Awards live on television, chances are you’ve seen the event’s record-breaking “selfie”. The star-studded photo shared by Oscar host Ellen DeGeneres got retweeted

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Mobile

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Reach Local Customers with Mobile Marketing

Small Business Saturday may be months away, but there’s no reason you can’t use local and mobile marketing to attract business locally now and build...more

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Marketing Strategy

case studies reviews viable

Are Case Studies & Reviews Still Viable Content Marketing Tools?

Many a modern-day marketer spends time creating case studies and garnering product reviews to advance the company brand. The two have become staples in the...more

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website-pitfalls

The 7 Deadly Website Pitfalls Your Business Needs To Avoid

Before you set up your next site, take care to avoid these common website pitfalls in order to make it as easy as possible for...more

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BustedTees Gets Personal With Email Marketing

Where else can you get ironic t-shirts that bear the likeness of cult favorite Grumpy Cat and Walter White and get in early on the...more

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twitter-business

How Twitter Helps Small Businesses Connect With Customers

Many integrated marketers don’t quite “get” Twitter, even if they’re already using it to connect with customers. Granted, it’s not easy to gauge the effectiveness...more

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Promotional Apparel

Fashion Trends for Promotional Apparel

The devil may wear Prada, but brand marketers will be wearing plaid, camouflage and patriotic styles emblazoned with their logos this year. Straight from the...more

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acquisition open house

Want to Amp Up Acquisitions? Try Holding an Open House

There’s no shortage of customer acquisition tactics at the integrated marketer’s disposal; direct mail, print ads, PR and a host of others, each with its...more

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MarketingTango is the leading online resource for integrated marketing. The blog covers a wide range of marketing tactics and their place in an integrated marketing strategy. Regular postings will include articles, ideas, tips, and real-world solutions to help companies of all sizes achieve their business objectives.