Marketing Strategy

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Marketing with a Cold Shower: Analyzing the Ice Bucket Challenge

As marketers, we all dream of creating a campaign that goes viral. But of course, we don’t get to decide what goes viral! That’s up to the audience. As the

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Search Marketing

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Three Pillars of Search Engine Marketing

The search engine has revolutionized marketing by allowing companies to connect directly with customers when they’re ready to make a purchase selection, the Zero Moment...more

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Content Marketing

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Interview like a Journalist

Storytelling is the key to creating compelling content that engages and informs readers. Brand promotion is no longer the focus because readers aren’t as interested...more

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All articles

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Retail Signage Gives Pop to Pop-Up Stores

First spotted in large urban cities like London and Los Angeles in the early 1990s, the pop-up retail space, also known as flash retailing, is...more

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The 90/10 Rule & Other Secrets to Email Newsletter Success

Most integrated marketers know that email newsletters are a great way to engage and inform customers and keep their company name top of mind. But...more

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Marketers Use Promotional Products to Help Save Lives

Small business marketers routinely use their creativity and communication skills to solve familiar business challenges, such as brand building, lead generation and customer retention. But...more

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Making Sense of Unstructured Data

Every so often, marketers need to step back from the targeted campaigns, various media outlets, and individual messages to get a broader perspective of the...more

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Marketing Scores at The World Cup

Whether you call it soccer or fútbol, there’s no debating that the 2014 FIFA World Cup inspired brand creativity and produced memorable examples of integrated marketing...more

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About


MarketingTango is the leading online resource for integrated marketing. The blog covers a wide range of marketing tactics and their place in an integrated marketing strategy. Regular postings will include articles, ideas, tips, and real-world solutions to help companies of all sizes achieve their business objectives.