Marketing Strategy

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Empowering Employees to Excel at Service

How much does your company care for its customers? Have you demonstrated that care lately? Two companies, Frontier Airlines and Red Lobster, recently picked up the tab for customer meals.

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Creative Services

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Design Tips for a Social Media-Friendly Logo

Logos for companies have grown beyond business cards, marketing collateral and signage. Smart companies have positioned their logos to be the face and presence of...more

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Email Marketing

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Email Going Stale? Freshen It Up with Six Easy Strategies

Email marketing is working for most retailers, says a recent MarketingSherpa study. So well in fact that companies may risk falling into a rut and...more

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All articles

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Great Direct Marketing Starts with a Creative Brief

Personal-success guru Napoleon Hill proclaimed that, “All achievements, all earned riches, have their beginning in an idea.” We mean no disrespect to Mr. Hill, but...more

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Return to the Stars with NASA’s Story-Driven Strategy

The National Aeronautics and Space Administration (NASA) has a story to tell like any good brand. The agency known for the moon landing, Mars exploration...more

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Ikea’s Insta-Website Reaches Customers on the Go

Websites can be expensive undertakings (just ask the House of Human Services with its Affordable Care Act roll out). But one clever company has found...more

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How to Avoid the Five Most Common Mistakes in Sign Design

Perhaps one of the most famous signs in the world is the Hollywood landmark. The icon not only marks a destination, it serves as an...more

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10 Ways Real Estate Agents Can Blog Smarter

Real estate marketing has changed profoundly over the past decade. Although printed materials, promotional items, open houses and door-to-door blitzes are still required to bring...more

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MarketingTango is the leading online resource for integrated marketing. The blog covers a wide range of marketing tactics and their place in an integrated marketing strategy. Regular postings will include articles, ideas, tips, and real-world solutions to help companies of all sizes achieve their business objectives.