Data Management

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Mine the Dark Data, You Must

Inside marketing circles these days, ‘dark’ data (a subset of ‘big data’) is getting a lot of industry press. But often, the discussion centers on how brainiac data scientists crunch

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Search

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Exploring Dark Posts On Facebook

By now, most marketers are familiar with paid search ads, also known as pay per click (PPC). And you’ve probably heard of sponsored posts and...more

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Signage

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Quick Service Restaurants Order Up ROI with Signage

Would you like a side of profit with that order? Quick service restaurants (QSRs) operators who add outdoor digital menu boards to their locations see...more

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All articles

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Promotional Products To Avoid

We all love swag, and marketers love their merchandise. Used well, branded promotional products can be effective at making a lasting impression with a prospect....more

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What To Include In Your Content Marketing Strategy

If you’re developing a new content marketing strategy or reevaluating the one you already have, there are a few common elements to consider. To start...more

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Tillamook Whisper Campaign Wins Top Award by Screaming ‘Creativity’

Psssst. Here’s a little secret. Sometimes simply talking to customers, not shouting at them, is the best way to get their attention–and in the process,...more

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The 2015 Mobile Marketing Trend Report

Americans are spending most of their digital media time on mobile devices, surpassing U.S. desktop use and catching up with the rest of the world....more

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160810700

Seven Ways to Get Your Customer Service Emails Opened

Online marketers, consider this: As you’re carefully creating that customer service email, 48 other emails will compete for your customer’s attention today. Most emails add...more

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MarketingTango is the leading online resource for integrated marketing. The blog covers a wide range of marketing tactics and their place in an integrated marketing strategy. Regular postings will include articles, ideas, tips, and real-world solutions to help companies of all sizes achieve their business objectives.