Marketing Strategy

blogging for business

5 Can’t Fail Blog Ideas for When You Hit a Creative Wall

It can be tough for integrated marketers to admit they’re out of creative juices, but it happens to all of us: you’re sitting there staring at a blank page (or

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Content Marketing

calls to action

Calls to Action That Will Make Your Audience Click, Convert, and Come ...

As an integrated marketer, you’re a master of words who can conjugate like nobody’s business and you probably know a thousand ways to say “quality.”...more

Data Management

big data

Marketing Big Data: What Do You Really Need to Know?

Big data is big business (and getting bigger). It is also necessary for integrated marketers who want to understand campaign and business performance in order...more


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Businesspeople at exhibition

Don’t Miss These 4 Types of Essential Tradeshow Signage

So you’ve put together a great tradeshow booth. Congratulations! But don’t get too comfortable just yet: it’s not, “If you build it, they will come.”...more

Prepping for another business trip

5 Promo Products That Will Wow Executives

Integrated marketers know that recipients “want, love and keep” promo products, but how do you make executive gifts stand out and stand the test of...more

buying a mattress

How a Disruptive Brand Strategy Turned Casper into a $500M Business

Mattress buying has always been a little weird, right? In the middle of the day, you plop down on a dozen different mattresses, each one...more

using facebook live for business

Five Ways to Use Facebook Live for Your Business

With the runaway success of video on social media platforms, and with Facebook giving priority to live video, it may be time integrate Facebook Live...more

Spectrum multicolored Eye Macro

Color on The Web: Its Many Shades of Meaning

Content is king. You’ve heard it declared ad nauseam. And no marketer worth his salt would dare to disagree. But what about other equally royal...more


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MarketingTango is the leading online resource for integrated marketing. The blog covers a wide range of marketing tactics and their place in an integrated marketing strategy. Regular postings will include articles, ideas, tips, and real-world solutions to help companies of all sizes achieve their business objectives.