color signage

5 Color Insights for Better SMB Signage

Tiffany’s blue box. Target’s red bullseye. UPS’ brown…everything. Color persuades and encourages action. So how do integrated marketers know the ideal colors to use for products or signage? The short

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Beat Idea Fatigue with These 4 Easy Video Marketing Tips

If recent research is accurate, video marketing is hotter than anyone is letting on. For example, 96 percent of the 350 B2B integrated marketers and...more

Social Media

Five Ways to Slack and Get More Work Done

Clear communication has always been a challenge for work teams. Especially since everyone seems to have a preferred method of connecting and sharing. How can...more

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4 Ways to Turn Events Into Unforgettable Experiences

One of the latest popular buzzwords and trends in integrated marketing circles is “experiential marketing.” If you’re wondering how experiential differs from event marketing, you’re...more


Find & Fix Floundering Web Content with the Latest Heat-Mapping Tools

In moments of retrospection, integrated marketers will invariably ask: how is my web content really performing? Are people reading and engaging with it? Or am...more


Happy Thanksgiving!

Thank you all for reading, sharing and engaging with us through-out the year. From all of us in the MarketingTango team, we wish you a...more

Lessons a Diaper Can Teach About World-Class Marketing Strategies

Take a deep breath and get the potty jokes out of your system before we examine what helped Pampers achieve the rating of world’s top...more

targeted  mobile marketing

Targeted, Timely and Tailored: Location-Based Mobile Marketing

Location-based marketing (LBM) is fast gaining recognition as a powerful way to build engagement with users on their mobile devices. Integrated marketers deliver real-time, relevant...more

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MarketingTango is the leading online resource for integrated marketing. The blog covers a wide range of marketing tactics and their place in an integrated marketing strategy. Regular postings will include articles, ideas, tips, and real-world solutions to help companies of all sizes achieve their business objectives.