Data Management

website-user-experience

Using Data to Build a Better Website User Experience

Integrated marketers are collecting data to make decisions about everything from product design, logos, and packaging to which marketing messages and offers are most effective. But have you ever thought

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Search Marketing

search marketing

Focus Your Search Marketing With Keywords

A successful pay-per-click search campaign depends on targeting the right keywords. Here are three of the easiest ways to optimize your keywords and improve your...more

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Content Marketing

case studies reviews viable

Are Case Studies & Reviews Still Viable Content Marketing Tools?

Many a modern-day marketer spends time creating case studies and garnering product reviews to advance the company brand. The two have become staples in the...more

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video-optimization

Five Essential Elements of Video Optimization

Suddenly, though not surprisingly, online video is the darling of integrated marketing. As a 2013 B2B Content Marketing Study of Benchmarks, Budgets, and Trends reveals, 70%...more

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oscar-statue

Simple Marketing Lessons From Samsung’s Oscar Selfie

Even if you didn’t watch the Academy Awards live on television, chances are you’ve seen the event’s record-breaking “selfie”. The star-studded photo shared by Oscar...more

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local with mobile

Reach Local Customers with Mobile Marketing

Small Business Saturday may be months away, but there’s no reason you can’t use local and mobile marketing to attract business locally now and build...more

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website-pitfalls

The 7 Deadly Website Pitfalls Your Business Needs To Avoid

Before you set up your next site, take care to avoid these common website pitfalls in order to make it as easy as possible for...more

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bustedtees-email-marketing

BustedTees Gets Personal With Email Marketing

Where else can you get ironic t-shirts that bear the likeness of cult favorite Grumpy Cat and Walter White and get in early on the...more

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MarketingTango is the leading online resource for integrated marketing. The blog covers a wide range of marketing tactics and their place in an integrated marketing strategy. Regular postings will include articles, ideas, tips, and real-world solutions to help companies of all sizes achieve their business objectives.