Content Marketing

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Why Google Authorship Still Matters

When Google launched its Google+ social network, the everything-search giant also rolled out Google Authorship, a new way to link digital writers to their content. In addition to boosting a

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Marketing Strategy

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Anatomy of a PR Crisis: Customers Want Answers Faster

October 7th, 2014: the day “Belkin broke the Internet”. As reported by TechCrunch, ISPs (internet service providers) started getting a flood of calls from angry...more

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Signage

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Get More Mileage Out of Magnetic Signs

Integrated marketers know the value of vehicle-based marketing, especially those vividly colored vehicle wraps used with great results by certain kinds of businesses. But like...more

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All articles

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How to Tell Brand Stories with Data

Earlier this year, we shared tips on how to interview sources like a journalist to create compelling content that engages and informs your customers. Reason being...more

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How to Duck Today’s Biggest eMail Migration Mistakes

Email migration mistakes could send your company’s reputation south for the summer – or longer, according to a recent MarketingProfs article, which describes five potentially...more

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easyJet’s Marketing Makeover Inspires High-Flying Engagement

When was the last time an airline inspired you? Not often enough, and Peter Duffy set out to change that when he took over as...more

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Seven Steps to Stronger Video Scripts

Producing videos in-house?  Then you probably know the importance of having a decent camera and microphone, how to optimize your videos, and how to prevent...more

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Tweet to Eat: Twitter-Activated Vending Machines Are Here

English snack-food Giant, Walkers, and its agencies Talon and Clear Channel, have delivered a lip-smackingly delicious integrated campaign, which they’ve brilliantly dubbed ‘Tweet to Eat.’...more

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MarketingTango is the leading online resource for integrated marketing. The blog covers a wide range of marketing tactics and their place in an integrated marketing strategy. Regular postings will include articles, ideas, tips, and real-world solutions to help companies of all sizes achieve their business objectives.