Websites

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Why You Need Your Own Online Storefront

For small businesses looking into opening an online storefront, there’s one less option to consider, and another example of why it’s important to bring your online sales capability under your

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Promotional Products

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Custom USB Drives Provide Marketers with Promotional Flash

Marketers can learn a few things from musicians. As you may have noticed, we’re all about the “rhythm of integrated marketing,” as our motto says....more

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Mobile

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The Trend in Mobile Ad Spending Continues to Rise

Are you reading this on your phone or tablet right now? Congratulations! You’re a trendsetter! As any smartphone user can testify, mobile devices are arguably...more

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A Winning Corporate Social Responsibility Initiative from Cambria Health Solutions

If you want to build a strong brand in your market, start by developing the employee culture inside. This outside-in approach is an award-winning strategy...more

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Perk Up Your Social Presence with a 15-Minute Audit

Double, double, toil and trouble: the word, “audit,” makes most people think of college administrators and the IRS. Yet in the world where integrated marketers live,...more

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How Your Site Can Earn Google’s Mobile Friendly Label

Starting April 21, 2015, responsive, mobile-friendly websites will rank higher in the search results than those that serve up desktop-formatted content to smartphones and tablets,...more

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YouTube: The Most Powerful Sales Tool for Small Businesses

YouTube is a small-business marketer’s best friend. That’s the assessment of Megan Totka, chief editor for ChamberofCommerce.com. And she knows a thing or two about integrated...more

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Make Your Website More Responsive (Or Else)

Maybe you already know about the importance of responsive web design — how the look and feel of a website should “respond” or conform to...more

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MarketingTango is the leading online resource for integrated marketing. The blog covers a wide range of marketing tactics and their place in an integrated marketing strategy. Regular postings will include articles, ideas, tips, and real-world solutions to help companies of all sizes achieve their business objectives.