Content Marketing

Why Tying Content Marketing to Business Goals Benefits You & Your Customers

If you’re an integrated marketer who oversees content creation and marketing, there’s probably a nugget or two in here to put your process on more strategic footing. First, let’s dispense

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Video Marketing

Putting a Toe in the Live Video Stream With Periscope

2016 is shaping up to be the Year of Live Streaming. Of course, integrated marketers are already familiar with the increasing popularity of video. To...more

Signage

Interactive Signage: When a Sign Greets You By Name

Interactive and digital signage is hot right now, with the digital signage market expected to grow to $24 billion by 2020. Here are just two...more


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Watch Out

Tread Lightly When Using Humor in Your Marketing and Advertising

In advertising, there’s one debate that rages eternal: does funny actually sell? Some integrated marketers insist, yes, funny breaks through the clutter and helps customers...more

The Reasons for Optimizing Mobile Email are Getting Harder to Ignore

Statistics from virtually every relevant category strongly suggest that email marketing is alive and well–thriving, actually. And nobody has to tell you what’s happening with...more

Composite image of thoughtful young businessman looking away

Data-Driven Marketing: Getting Beyond the ‘Shoulds’

As an integrated marketer, you know that there is no shortage of demands for more data—but to what end? A recent article on Target Marketing...more

Direct Mail + Digital: A Match Made in Marketing Heaven

Despite grumblings and frenzied articles to the contrary, direct mail remains a key integrated marketing tactic. In fact, its integration with digital marketing has nearly...more

Vinyl Vehicle Wraps

Vinyl Vehicle Wraps: What Marketers Should Know

The Outdoor Advertising Association of America (OAAA) says that vinyl vehicle wraps offer the lowest cost-per-impression of any form of advertising. They report that a...more


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MarketingTango is the leading online resource for integrated marketing. The blog covers a wide range of marketing tactics and their place in an integrated marketing strategy. Regular postings will include articles, ideas, tips, and real-world solutions to help companies of all sizes achieve their business objectives.