Direct Marketing

When Mailers Sing, Registers Ring: the Checklist

Despite the ascent of social media, blogging, email marketing and other (arguably sexier) channels, direct mail remains one of integrated marketers’ most trusted tactics. Just ask any small business: a

What’s That Pin Worth? Introducing Pinterest Web Analytics

Pinterest no longer is just for brides, fashionistas and chefs searching for inspiration. In March, Pinterest introduced web analytics for business. Now you can see...more

Data Management

Big Data, Big Results for Integrated Marketers

All of those social media posts, viral videos and cell phone GPS signals contribute to the 2.5 quintillion bytes of data created daily, according to...more

All articles

How To Make Your Own Mobile App Without Getting Techy

If you’ve been paying attention, you’ve been hearing about various mobile trends in integrated marketing. And maybe you’ve entertained the idea of how a mobile...more

Marketing with Signs: Placement is Key

Signs are marketing communication vehicles for identifying a business and promoting products and services. Added to an integrated marketing campaign, they help widen your message....more

Content Marketing With SlideShare Gives Presentations New Life

How much time do you spend creating and giving presentations? Rather than reinventing your presentation for every meeting, think about how you might be able...more

The Seven Stages of Effective Social Business Marketing

When Facebook claimed the title as the biggest IPO in Internet history last year, social media officially segued from a consumer fad to a business...more