Search Marketing

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How Call-Only Ads Can Make Cash Registers Ring

Businesses that use pay-per-click marketing now have a powerful new tool at their disposal: Google’s Call-Only PPC ad format. Google introduced Call-Only ads earlier this year after calculating that some

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Email Marketing

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Is It Something We Said? 4 Ways to Keep Email Subscribers

Direct-mail marketers need our own version of Woodsy Owl and his public service announcement, “Give a hoot —don’t pollute!” That’s because too many marketers pollute email...more

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Marketing Strategy

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How to Build Your Online Brand Presence

Your calling card used to be a literal card (a business card, of course, with a phone number). These days, your website is your online...more

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All articles

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Could Henry Ford Embrace the Data-Driven Marketing Economy?

American industrialist and founder of Ford Motor Co., Henry Ford, allegedly quipped, “Customers could have any color car they wanted, so long as it was...more

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Measuring the Success of Your Video Marketing

You already know that your business should be doing some form of video as part of your integrated marketing efforts. So you don’t really need...more

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How Western Union Stays Relevant While Building Loyalty

Western Union is a 164-year old financial and communications company that originally built its name in the telegraph business. But Western Union stopped sending telegrams...more

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These Five Content Marketing Mistakes Are Costing You Customers

Any successful integrated marketing strategy these days must include content marketing relevant to your customers and their needs. However, too many companies are simply posting...more

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How WEMO Stood Out At CES 2015

One short year ago, Belkin’s WEMO line of smart home automation products was largely unknown – a newcomer in an emerging category often referred to...more

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MarketingTango is the leading online resource for integrated marketing. The blog covers a wide range of marketing tactics and their place in an integrated marketing strategy. Regular postings will include articles, ideas, tips, and real-world solutions to help companies of all sizes achieve their business objectives.