Direct Marketing

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TV in a Card: Are Video Brochures the Next Big Thing?

Our culture fell in love with video through silent films. Then came “talkies,” marrying images with sound in cinema. And ever since television began to entertain and educate Americans in

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Data Management

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Boosting Your SEO Profile with Social Media

Marketers are aligning their SEO strategies to maximize social media’s impact. Social media is playing a vital role in SEO strategies going forward. Traditionally, SEO...more

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Event Marketing

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What You Can Learn from Open-Ended Surveys

Data. It’s everywhere. But how do you capture it so you can interpret it correctly and apply it to your organization in a meaningful way?...more

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All articles

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The Bangle that Jangled Sales: A Multichannel Approach to Customer Engagement

Every retailer wants to hear cash registers jingle, yet few have adopted such inclusive means of connecting with their customers and community as Alex and...more

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83121909

How to Make Your Pre-headers Better (and Other Top Email Marketing Tips)

Email marketing continues to be the small business marketer’s go-to tool. Recent studies reveal that, on average, SMBs are dedicating up to 20 percent of...more

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178386571

Think Fast and Small for Mobile Marketing

In the same way that car culture gave rise to drive-thru windows and drive-in movies, the mobile smartphone culture of the new millennium is creating...more

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175203303

Target Doubles Down on Mobile Apps

Target Corp. is doubling down its mobile app business to drive sales back into its brick-and-mortar locations. The upscale-discounter is pushing forward with a new...more

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177818736

Five Ways to Generate Sales Leads through Speaking Engagements

You may not be invited to speak at a TED Conference, but that doesn’t mean you don’t have ideas worth spreading. And for many business...more

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About


MarketingTango is the leading online resource for integrated marketing. The blog covers a wide range of marketing tactics and their place in an integrated marketing strategy. Regular postings will include articles, ideas, tips, and real-world solutions to help companies of all sizes achieve their business objectives.