Email Marketing

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Email Subject Line Ideas for Last-Minute Holiday Marketers

It’s okay. You’re not the only one. You know your customers do exactly the same thing, waiting until the day before Christmas or someone’s birthday before buying a gift. Well,

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Signage

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Look Before Putting Up That Banner or Inflatable!

Over here! Look at me! The big gorilla on top of the car dealership! Nothing says “come on in” quite like a big inflatable ape....more

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Social Media

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Don’t Forget the Social Network For Shoppers

Any self-respecting marketer knows that most consumers today do their shopping research online before making an in-store purchase. What may be news is that researchers...more

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All articles

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How to Create Interest Without a Product To Show

Too many integrated marketers simply do what’s expected. In automotive advertising, for example, it’s using beautiful product photography. In fact, the parade of fast, shiny...more

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3 Ways to Rejuvenate Your Aging Trade show Exhibits

Considering how regularly they get knocked, rocked and jostled, it’s little wonder that most trade show exhibits are in need of some TLC. In her...more

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80405925

Merrill Lynch Reaches Affluent Americans with Content Marketing

In the 1970s and ‘80s, Grey Poupon Dijon mustard swept American airwaves with its version of affluent marketing: hoity-toity passengers passing jars of the white...more

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How to Tell Brand Stories with Data

Earlier this year, we shared tips on how to interview sources like a journalist to create compelling content that engages and informs your customers. Reason being...more

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177745799

How to Duck Today’s Biggest eMail Migration Mistakes

Email migration mistakes could send your company’s reputation south for the summer – or longer, according to a recent MarketingProfs article, which describes five potentially...more

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About


MarketingTango is the leading online resource for integrated marketing. The blog covers a wide range of marketing tactics and their place in an integrated marketing strategy. Regular postings will include articles, ideas, tips, and real-world solutions to help companies of all sizes achieve their business objectives.