still life portrait group of product packaging

There’s More to Packaging Than Meets The Eye

Have you ever bought something just because of the packaging? How about a bottle of wine? If so, join the club. About half of consumers admit to buying something just

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Video Marketing

Five Best Practices for Leveraging Video on Facebook

It wasn’t long ago that video marketing required a significant investment for small and medium-sized business. But many of the barriers that formerly held integrated...more

Marketing Strategy

2017 planning marketing

5 Considerations for 2017 Marketing Planning

With the new year fast approaching, it’s time for proactive integrated marketers to start looking at 2017 marketing planning that incorporates organizational goals, budgets, customers,...more

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Communications concept

The Power of List Segmentation

Gone are the days of mass “spray and pray”-style emails to a company’s entire database. With 74% of online consumers frustrated from receiving digital content...more

street girl smartphone

Saving Your Time and Sanity: There’s A Mobile App For That!

Maybe you’re not sure that creating an app is right for your business, but as an integrated marketer, using apps is essential to your success....more

social black friday

Get your Cyber-Monday Social Media Ad Game Ready

It’s not too late to get in the game for the big Black Friday/Cyber-Monday weekend after Thanksgiving. But before scheduling anything, integrated marketers may need...more

binge content

The Value of Binge-able Content, and 5 Ways You Can Create It

As Kevin Spacey famously observed, “give people what they want, when they want it, in the form they want it in, at a reasonable price,...more

user generated content

3 Reasons Why B2B Marketers Should Bear-Hug User Generated Content

Move over B2C integrated marketers. Your B2B counterparts are joining the User Generated Content (UGC) revolution. User Generated Content is any content produced by your...more

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MarketingTango is the leading online resource for integrated marketing. The blog covers a wide range of marketing tactics and their place in an integrated marketing strategy. Regular postings will include articles, ideas, tips, and real-world solutions to help companies of all sizes achieve their business objectives.