Marketing Strategy

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High-Stakes Campaign a Gamble or a Sure Thing?

Most integrated and event marketers watch every promotional penny, toiling and grinding to keep costs low and maximize returns–even on small-scale projects. That’s why every so often it’s fun to

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Signage

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Signage Flourishes at the Intersection of Art & Marketing

All signage has a job to perform. But that doesn’t mean you can’t make it fun and artistic. When’s the last time you thought about...more

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Content Marketing

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How to Share Better on SlideShare

Being fans of marketing author David Meerman Scott, we wanted to pass along his insights on how to gain attention for your business through the...more

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All articles

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The Care and Feeding of Content Producers

A whopping 61 percent of people are more likely to buy from companies that produce custom content, according to the latest research from Custom Content...more

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Small Businesses Reap Ginormous Benefits with Big Data

You first were indifferent, and now you’re convinced of the power and potential of Big Data and predictive analytics — but for the other guys...more

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4 Ways Introverts Can Be More Comfortable On Camera

Lights! Camera! Gulp…?! Despite having vision, imagination and other business-essential traits, not all integrated marketers or business owners are outgoing, life-of-the-party types. In fact, unless...more

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Sprints, Scrums & Turning on a Dime: Is Agile Marketing for Small Business?

Know those integrated marketing plans you agonize over each year, planning every strategy and tactic to the nth detail? Such preparation could be a big...more

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Top 20 Tips for Effective Direct Mail

We know. It’s not as hip as social media or as glamorous as television. But the important thing to remember is that direct mail works....more

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MarketingTango is the leading online resource for integrated marketing. The blog covers a wide range of marketing tactics and their place in an integrated marketing strategy. Regular postings will include articles, ideas, tips, and real-world solutions to help companies of all sizes achieve their business objectives.