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Value Your Brand? Then You Need to Give a DAM (Digital Asset Management)

A digital asset management system is a single place, either on a shared drive or server or in the cloud, where you can store everything associated with your brand library—fonts,...

How Three Small Businesses Got Big Results with Content Marketing

If you think world-class content marketing is restricted to global companies with ginormous budgets, think smaller. See how these three businesses of modest size and means created...

Database Marketing: It’s Not What You Think

For many small businesses, the term ‘database marketing’ conjures images of a complex and highly specialized endeavor, practiced by brainiacs in large corporations but rare as...

Infographics: Cut Through the Clutter to Make Your Message Stand Out

Integrated marketers, come on and admit it: sometimes, it’s a slog for you to read through content on your own website, especially if it’s dense with technical information....

What the Fashion Industry Can Teach You About Using Interactive Signage to Delight Your Customers

If someone says “high fashion” and your mind immediately goes to Zoolander’s Blue Steel, you’re not alone. But for all of its ridiculousness, the fashion world is setting...

5 Event Apps for Instant Lead Connection

Tradeshows are an integrated marketer’s single largest budget line item, accounting for up to 40% of your budget. With that in mind, you cannot afford to lose a single lead!...

3 Social Media Tactics to Enhance Your Email Marketing

Integrated marketers know how challenging email marketing can be. You have seconds to get the reader’s attention and hold it. MarketingSherpa has outlined three visual tactics...

Top 5 Signs Your Business Might Need a New Logo

Have you ever watched a film from the 1920s and found yourself thinking about how odd everyone looks? Whether it’s the Great Gatsby look men sported (club cut, flat hair...

Prevent the Floating Head Syndrome in Conference Videos

Did you invite a ghost to speak at your last conference? Probably not, but a ghost or two might have made an appearance on the event video you developed to capture your conference...

Survey Reveals Generational Gap in Content Consumption

Some outward differences between age groups are easily observed, such as hairstyle, clothing, and taste in cars and music. But as tuned-in integrated marketers know, it’s the...

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