Increase Engagement and Visibility with These Top Tactics
Social Media changes so quickly that it would be easy to miss some of the tricks and trends that have had their 15 minutes over the last couple of years. But Filmora has put together an infographic featuring the top nine trends that integrated marketers will definitely want to adopt in 2018.
Bigger than ever, video is the global Internet traffic leader, and is retained by consumers at a far higher rate than text advertising (95% for video, only 10% for text).
Increased Adoption of Live Streaming
Streaming on social media platforms has grown by leaps and bounds over the last six years. In particular, Facebook Live videos are watched for three times longer than regular videos. Video streaming is also poised to become a $70B+ industry by 2021!
Ephemeral Content is More Popular Than Ever
Short-lived content is novel and fleeting, appealing especially to younger consumers. Ephemeral content is an inexpensive way to interest and connect with followers. This type of marketing is great for authenticity, FOMO (Fear of Missing Out), high engagement, and mobile.
Connecting Through Augmented Reality (AR)
AR marketing is already proving to be a game-changer for integrated marketers. Providing a creative way to connect with audiences in an accessible way, AR is being rapidly introduced across new platforms including games, social media, and photography.
AI & Chatbots Remain Popular
Facilitating real-time customer service engagement, AI & chatbots serve as support services that help tackle any communication barriers between companies and their audiences. With 30% of our chats expected to be handled by chatbots in 2018, their accessibility, flexibility, low cost, and scalability make these beneficial to companies looking for new and affordable ways to talk with their clients.
Shifting Focus to Generation Z
In the recent past we’ve focused on the needs and requirements of the millennial generation, but move over millennials – Gen Z is coming up fast, and they have their own unique demands! Born between 1995-2012, Gen Z is heavily invested in visual, streaming and ephemeral content.
Greater Investment in Influencer Marketing
The fastest growing marketing channel is influencer marketing, topping even search and email. 94% of marketers using influencer marketing believe it’s effective, and have found that they can garner up to 10 times the conversion of other tactics.
More Mobile-Ready Content
Each year the number of smartphone users grows, and with this rapid adoption comes an increase in time spent on mobile devices. As mobile grows, there is a greater dependence on mobile-ready content and platforms from SMBs.
Increased Participation on Messaging Platforms
Integrated marketers are finding it valuable to participate on messaging platforms like Facebook, as well as so-called “dark-social” platforms – those that are not publicly visible like SnapChat, WhatsApp, and Messenger. The latter two platforms lead the pack of the top social messaging platforms.
Ensure success for your business by adapting these nine top social media trends for your needs. Adopting or expanding your presence in these areas will help you remain competitive and guarantee that you remain on your audience’s radar.
Last modified: January 22, 2018