7 Ways Survey Tools Help Grow Your Business

Written by | Data Management

Data, data everywhere. But how much of it do you use, really? If you’re like most small business marketers, the answer is probably “not much”–quickly followed by “because I’m way too busy.”

One reliable data source any overworked marketer can easily master is online customer surveys. Choices are plentiful these days and many are free.

Why Surveys?

Surveys should be a staple of every integrated marketing toolbox. Not only because they’re inexpensive, but because of the intelligence they allow marketers to gather. For example, using an online survey tool, even the smallest small business can:

  1. Conduct pre-launch market research
  2. Collect customer opinions and insight about products and services
  3. Ask which features people like, dislike or want
  4. Poll users about the quality, effectiveness and makeup of website or blog content
  5. Build or update customer preference and profiles
  6. Create quizzes or polls to entice and engage your audience
  7. Uncover potentially profitable patterns and trends

Familiar Players
Though there are hundreds of online survey platforms, a few seem to appear perennially in popular listings, such as PC Magazine’s “Best Online Survey Tools of 2017. Depending on the business requirements, here are several that rated well and worthy of consideration:

  • SurveyGizmo – Claims to put the fun into surveys with vivid design and a whimsical robot avatar
  • SurveyMonkey Big and trusted, with great templates and pre-written questions
  • Checkbox Survey – Intelligent survey capabilities, a little formal on navigation, priced just price
  • WorldApp Key Survey – A lot of bells and whistles, powerful surveying and reporting options, designed for enterprise-size companies

A Few Best Practices
Keep surveys short enough to be completed in a few minutes and send at optimal times; for some reason, Tuesday, Wednesday and Thursday outside work hours are the best; and last but not least please, please, please, optimize for mobile.

Last modified: January 25, 2018