Promotional Products

Integrated marketers know that recipients “want, love and keep” promo products, but how do you make executive gifts stand out and stand the test of time?

There are literally thousands of options available online, through hundreds of promotional product distributors and consultants. To help integrated marketers determine what is truly hot in the executive gift arena, we’ve looked beyond perennial favorites like golf accessories and high-end pens to curate a list of our five favorite executive gifts that combine practicality and luxury.

Custom Leather Travel Kit
Handmade by Borlino, this high-quality leather case drew raves at this year’s Promotional Products Association International (PPAI) show. Full of pockets and straps, the case easily organizes keys, headphones, a mobile phone and charger in one tasteful bundle. It’s even customizable by color and pattern.

Tailgate in a Box
Another standout from the PPAI show was EcoEasy’s Tailgate in a Box. More than a product, the Tailgate box offers recipients an immersive experience. The seamless, hassle-free and creative package holds everything a tailgater needs for a memorable day including the grill, tools, charcoal, utensils and more.

Tumi Packable Jacket/Neck Pillow Combo
A warm and lightweight down-filled puffer jacket, the Tumi Pax is perfect for your VIPs. It also features a special surprise: the packable jacket converts to a travel pillow for long flights, camping or other outdoor adventures.

HYDROHEAT™ Flameless Cooking System
The HYDROHEAT™ cooker is a lightweight, compact system for creating hot meals and drinks without the use of power, fuel or a flame. Water activates the heat pack for no-fuss food preparation. Ideal for camping trips, hiking and corporate getaways, the units can be customized with your brand.

Numo’s SUEDE’ish Collection
Bringing together the rich look of suede and the practicality of neoprene is the SUEDE’ish collection from Numo. The collection runs the gamut from a wrist strap keychain and tech taco cord wrangler, to an ipad case and different size lunch bags. With its handmade look, the SUEDE’ish collection has the appearance of a costly executive gift but is actually very affordable.

Custom-Imprinted Kenneth Cole Canvas Duffel Bags
An exclusive design from Kenneth Cole, this duffel bag is functional whether the recipient is a hardened business traveler, or will only use it for occasional weekend getaways. The stylish duffel is made of premium canvas and features vinyl accents, a large main compartment, interior zippered compartments, and accessible front pockets. Custom embroidery is available.

And because technology promotional items dominate the field in 2017, honorable mention goes to sough-after tech-savvy products like Bluetooth speakers, true wireless ear buds, and customizable power banks.


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MarketingTango is the leading online resource for integrated marketing. The blog covers a wide range of marketing tactics and their place in an integrated marketing strategy. Regular postings will include articles, ideas, tips, and real-world solutions to help companies of all sizes achieve their business objectives.