Promotional Products

Man preparing to tee off

Score a Hole-In-One with Unique Prizes for Golf Events

Summertime and the golfin’ is easy. But trying to select tee prizes and other giveaways for golf events isn’t as easy always. With so many companies, chambers of commerce, community

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Data Management

Composite image of driving in a digital tunnel

Could Henry Ford Embrace the Data-Driven Marketing Economy?

American industrialist and founder of Ford Motor Co., Henry Ford, allegedly quipped, “Customers could have any color car they wanted, so long as it was...more

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Video Marketing

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Measuring the Success of Your Video Marketing

You already know that your business should be doing some form of video as part of your integrated marketing efforts. So you don’t really need...more

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Bubbles on the Ground

Crocs, Inc. Snaps at Rivals with New Integrated Marketing Campaign

Hoping to strengthen its grip on the global marketplace, molded footwear maker, Crocs, Inc., launched its first international (and largest ever) integrated marketing campaign. The...more

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Is It Something We Said? 4 Ways to Keep Email Subscribers

Direct-mail marketers need our own version of Woodsy Owl and his public service announcement, “Give a hoot —don’t pollute!” That’s because too many marketers pollute email...more

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Businessman Texting

How Call-Only Ads Can Make Cash Registers Ring

Businesses that use pay-per-click marketing now have a powerful new tool at their disposal: Google’s Call-Only PPC ad format. Google introduced Call-Only ads earlier this...more

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Old western mail wagon

How Western Union Stays Relevant While Building Loyalty

Western Union is a 164-year old financial and communications company that originally built its name in the telegraph business. But Western Union stopped sending telegrams...more

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These Five Content Marketing Mistakes Are Costing You Customers

Any successful integrated marketing strategy these days must include content marketing relevant to your customers and their needs. However, too many companies are simply posting...more

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MarketingTango is the leading online resource for integrated marketing. The blog covers a wide range of marketing tactics and their place in an integrated marketing strategy. Regular postings will include articles, ideas, tips, and real-world solutions to help companies of all sizes achieve their business objectives.