Marketing Strategy

Packed Mailbox

Charity Proves That Direct Mail Message Testing Pays Off

How can a non-profit charity afford to send a direct mail letter promising donors that if they give once, they’ll never be asked for money again? This unorthodox “donate to

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Email Marketing

smart phone

Sharing Is Caring: Getting Subscribers to Forward Your Email

In Kindergarten, we all learned the value of sharing. And with good reason: It’s a necessary skill to live amicably in society. Turns out, it’s...more

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Social Media

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Add Social Media Buzz to Your Next Event

Social Media is a natural tool for promoting your next conference or event appearance. If you’re not already taking advantage of social media at trade...more

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Are Small Businesses Building Mobile Apps?

Small business owners and marketers could learn a few things from using the Starbucks app. “If you are a Starbucks customer and you have their...more

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This is boring!

You Lose if Audiences Snooze: Best Practices for Energizing Data-Driven Presentations

Subscribers and bounce rates and click-throughs, oh my! Viewers and visitors, campaign R-O-I. If you’re a marketer, chances are, you’ll soon share statistics of some...more

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busy businessman

Retire Your Spokesperson: Hire an Animated Character Instead

What do Tony the Tiger, the Geico gecko and Cola-swigging polar bears have in common? All are almost-real-as-life creatives that tell a brand story like...more

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Dislike concept with hand on blue background

How Not To Be Social

Old-school companies seem to forget that social networks are all about being social. They’re stuck in the traditional, outbound model of broadcast marketing in which...more

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Businessman driving at night in the city

Sound Signage Principles to Drive Traffic

Signs can serve many functions (informational, directional, safety) but one of the most important for marketers is to attract customers. More than half of small...more

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MarketingTango is the leading online resource for integrated marketing. The blog covers a wide range of marketing tactics and their place in an integrated marketing strategy. Regular postings will include articles, ideas, tips, and real-world solutions to help companies of all sizes achieve their business objectives.