Direct Marketing

Direct Mail + Digital: A Match Made in Marketing Heaven

Despite grumblings and frenzied articles to the contrary, direct mail remains a key integrated marketing tactic. In fact, its integration with digital marketing has nearly guaranteed that direct mail will

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Vinyl Vehicle Wraps

Vinyl Vehicle Wraps: What Marketers Should Know

The Outdoor Advertising Association of America (OAAA) says that vinyl vehicle wraps offer the lowest cost-per-impression of any form of advertising. They report that a...more

Marketing Strategy

pizza delivery

How Domino’s Disarmed Critics With The Truth

We all know what to do when life gives us lemons. And yet, too many brands ignore or (worse) try to hide customer complaints on...more

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Putting a Toe in the Live Video Stream With Periscope

2016 is shaping up to be the Year of Live Streaming. Of course, integrated marketers are already familiar with the increasing popularity of video. To...more

Composite image of thoughtful young businessman looking away

Data-Driven Marketing: Getting Beyond the ‘Shoulds’

As an integrated marketer, you know that there is no shortage of demands for more data—but to what end? A recent article on Target Marketing...more

Interactive Signage: When a Sign Greets You By Name

Interactive and digital signage is hot right now, with the digital signage market expected to grow to $24 billion by 2020. Here are just two...more


The Data Dilemma: Four Ways to Email Smarter

Deciding what’s for dinner is a good use of gut instinct. Deciding how to market to customers is not. Yet only 11 percent of FORTUNE...more

Business woman thinking on the blackboard

Influencer Outreach: A Formula for Success

Today’s consumers–especially the coveted millennial demographic–value experience and authenticity over advertising. While only 1% of millennials are persuaded by advertising, 33% look to trusted online...more

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MarketingTango is the leading online resource for integrated marketing. The blog covers a wide range of marketing tactics and their place in an integrated marketing strategy. Regular postings will include articles, ideas, tips, and real-world solutions to help companies of all sizes achieve their business objectives.