Search Marketing
How Google Authorship Affects Your SEO and Content Marketing
Every business yearns to be found on Page 1 of Google’s search results. That’s the reason for all the interest in local SEO tactics, Pay-Per-Click search marketing, and the search
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What’s That Pin Worth? Introducing Pinterest Web Analytics
Pinterest no longer is just for brides, fashionistas and chefs searching for inspiration. In March, Pinterest introduced web analytics for business. Now you can see...more
Data Management
Big Data, Big Results for Integrated Marketers
All of those social media posts, viral videos and cell phone GPS signals contribute to the 2.5 quintillion bytes of data created daily, according to...more
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When Mailers Sing, Registers Ring: the Checklist
Despite the ascent of social media, blogging, email marketing and other (arguably sexier) channels, direct mail remains one of integrated marketers’ most trusted tactics. Just...more
How To Make Your Own Mobile App Without Getting Techy
If you’ve been paying attention, you’ve been hearing about various mobile trends in integrated marketing. And maybe you’ve entertained the idea of how a mobile...more
Marketing with Signs: Placement is Key
Signs are marketing communication vehicles for identifying a business and promoting products and services. Added to an integrated marketing campaign, they help widen your message....more
Content Marketing With SlideShare Gives Presentations New Life
How much time do you spend creating and giving presentations? Rather than reinventing your presentation for every meeting, think about how you might be able...more
The Seven Stages of Effective Social Business Marketing
When Facebook claimed the title as the biggest IPO in Internet history last year, social media officially segued from a consumer fad to a business...more
