Marketing Strategy

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Marketing with a Cold Shower: Analyzing the Ice Bucket Challenge

As marketers, we all dream of creating a campaign that goes viral. But of course, we don’t get to decide what goes viral! That’s up to the audience. As the

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Search Marketing

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Three Pillars of Search Engine Marketing

The search engine has revolutionized marketing by allowing companies to connect directly with customers when they’re ready to make a purchase selection, the Zero Moment...more

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Social Media

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Hotel Markets Capitalize on Back-to-School Marketing Opportunities

The end of summer for most parents signals the rush to get shopping with the usual back-to-school specials for school supplies, computers and dorm room...more

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All articles

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Why Marketers Shouldn’t Dismiss Wearable Technology (Just Yet)

Get ready marketers, because here we go again. Just when you were getting your arms around SEO, social media, video marketing and mobile, a hot...more

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3-D Printing Gains a Foothold with Brands

Don’t mistake it for a Star Trek Replicator; it’s a 3-D printer. And this technology that can create tangible objects out of thin air is...more

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Retail Signage Gives Pop to Pop-Up Stores

First spotted in large urban cities like London and Los Angeles in the early 1990s, the pop-up retail space, also known as flash retailing, is...more

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Interview like a Journalist

Storytelling is the key to creating compelling content that engages and informs readers. Brand promotion is no longer the focus because readers aren’t as interested...more

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The 90/10 Rule & Other Secrets to Email Newsletter Success

Most integrated marketers know that email newsletters are a great way to engage and inform customers and keep their company name top of mind. But...more

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About


MarketingTango is the leading online resource for integrated marketing. The blog covers a wide range of marketing tactics and their place in an integrated marketing strategy. Regular postings will include articles, ideas, tips, and real-world solutions to help companies of all sizes achieve their business objectives.