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Top 5 Signs Your Business Might Need a New Logo

Have you ever watched a film from the 1920s and found yourself thinking about how odd everyone looks? Whether it’s the Great Gatsby look men sported (club cut, flat hair...

Prevent the Floating Head Syndrome in Conference Videos

Did you invite a ghost to speak at your last conference? Probably not, but a ghost or two might have made an appearance on the event video you developed to capture your conference...

Survey Reveals Generational Gap in Content Consumption

Some outward differences between age groups are easily observed, such as hairstyle, clothing, and taste in cars and music. But as tuned-in integrated marketers know, it’s the...

For success with social media, consider this: It’s not all about you.

When we think about putting our best foot forward with marketing, it’s natural to focus on ourselves, and what we can do for the customer. But social media has flipped that idea...

Creating Value (and Sales) With Passive Marketing

When you get to understand the true value of passive marketing, ‘good things come to those who wait’ might just become your new business mantra. Both active and passive...

Video and Email: Two Excellent Tactics That Go Great Together

Remember those old, “Hey, you got your chocolate in my peanut butter!” commercials? Video-enhanced email marketing is having one of those moments as integrated marketers...

Four Tips to Make Lead Nurturing Second Nature

Implementing lead nurturing in your marketing is a bit like being a Sherpa on Mount Everest: your job is to anticipate every potential obstacle in the customer journey, and...

After the Responsive Website: Mobile-First Marketing

In late 2016, we officially passed the mobile tipping point. The greatest share of digital media consumption now occurs on mobile devices, making mobile integral to any marketing...

Modern Event Marketing Measurement: ROI, ROO & ROE

When your staff returns to the office and materials from your latest event are put away, how will you present the value of your event to management? Events are a solid business...

Get Your Sales Funnel Flowing

What steers your sales funnel toward success? Let’s take it from the top. As in the top of your sales funnel, where the buyer’s journey begins. Here are some handy do’s and...

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