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What is your “brand voice” and why does it matter?

From logo design to your corporate slogan to the graphic look of marketing materials, there are many interlocking pieces to a successful brand. But your brand effort isn’t...

5 Color Insights for Better SMB Signage

Tiffany’s blue box. Target’s red bullseye. UPS’ brown…everything. Color persuades and encourages action. So how do integrated marketers know the ideal colors to use for...

Developing Better Promotional Products Campaigns

Successful promotion campaigns don’t happen by chance. To realize goals, promotional products programs must be carefully planned, taking into consideration the audience, budget...

Is Video the Missing Link in Your Sales Funnel?

In a recently released state-of-video-marketing post, Adam Hayes of Wyzowl shares that video marketing continues its rise to prominence. Among the survey’s findings: -81% of...

7 Social Media Retention Strategies – Tactics for Effective Customer Communication

As an integrated marketer, you know the perils, pitfalls, and potential successes that go hand-in-hand with customer retention using social media. While new customer acquisition...

Genius Envelope Copy to Pump Up Your Direct Mail Results

Integrated marketers who use direct mail have just a split second to attract the attention of recipients. Smart envelope teaser copy is what makes the difference between a letter...

8 Tips for Driving Attendee Participation at Events

Use Creativity, Technology and Ingenuity to Get and Keep People Talking If you’ve ever worried about how to keep your audience interested and engaged for the duration of an...

Expand Your Reach and Tap Into a New Audience with Syndicated Content

When integrated marketers push their content onto new sites, or run synergistic content from other bloggers and companies, it gives their own marketing efforts a boost. Syndicated...

Email Marketing: What’s Working Right Now?

If your in-box is stuffed full of emails, welcome to the club. According to Litmus’ State of Email report, 2017 saw businesses and consumers send and receive an average of 225...

After the Responsive Website: Mobile-First Marketing

The greatest share of digital media consumption now occurs on mobile devices, making mobile integral to any marketing strategy. Smart Insights recent comprehensive look at mobile...

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