Data Management

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Database Marketing: It’s Not What You Think

For many small businesses, the term ‘database marketing’ conjures images of a complex and highly specialized endeavor, practiced by brainiacs in large corporations but rare as a Madagascar pochard in

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Social Media

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Social Media Automation: Cool Tool or Tempting Trap?

Given that up to 75% of all adult internet users routinely visit and use social media sites, it just makes sense that marketers use the...more

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Video

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B2B Marketers Report Higher ROI from Video

The ubiquitous cat memes are fun, but business-to-business marketers see real profit when they create how-to videos for their channel partners and end users. This...more

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All articles

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Is the Share A Coke Campaign Working?

Did you find a Coke with your name on it this past summer? Did you share one with a friend? Now that school is back...more

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What Businesses Can Learn from Election Year Lawn Signs

Poor Harry S. Truman didn’t have the convenience of modern advertising when he ran for president in 1948. Instead, he traversed the country, logging more...more

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How Energizer Made an Everyday Object an Essential Purchase

Batteries aren’t the most exciting consumer purchase you’ll make. They are utility items, required expenses to get what you really want to work, say a...more

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Acura Tweaks Content Mix to Fit Customer Tastes in Largest-Ever Launch

Marketers for Acura’s 2014 TLX luxury sedan did something every business should do: understand customers better. Citing a “meaningful shift in media consumption behavior,” the...more

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Infographics 2.0: More Captivating Content

You remember infographics 1.0, from way back in 2012 (when we trumpeted their awesome marketing potential in this post). These fun, graphical alternatives to dull,...more

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MarketingTango is the leading online resource for integrated marketing. The blog covers a wide range of marketing tactics and their place in an integrated marketing strategy. Regular postings will include articles, ideas, tips, and real-world solutions to help companies of all sizes achieve their business objectives.