Signage

customer paying by credit card in a cafe

Make Your Sales Go POP with Point-of-Purchase Displays

Congratulations! Your product has been picked up by a retail store that’s agreed to give you choice real estate for your display. And as a savvy integrated marker, you know

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Video

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Using Data to Make Video Marketing More Powerful and Relevant

If you’re on the fence about adding video content to your marketing mix, it’s time to scurry over to where the grass is much, much...more

Content Marketing

How Proper Planning Helps Up Your Content Marketing Game

When it comes to content marketing, says strategist Meg Hogan, there are those who plan and those who wing it. Instead of relying on established...more


All articles

Success with Social: 4 Tips for Choosing Channels Wisely

Potential for growth, engagement, elevating brand awareness and appearing more tech-savvy have inspired countless small businesses to seriously consider social media marketing. Currently in the...more

Strong headache is very problematic

Avoid These 4 Gotchas to Keep Email Deliverability High

Integrated marketers revel in the power, ease and convenience of today’s high-flying email-marketing platforms. Customization and capabilities, including data analytics, have never been better or...more

Dead wall ivy

Is The Bloom Off The Vine?

Andy Warhol once memorably said that everyone will be famous for fifteen minutes in the future. Since then, that timeframe has been shortened considerably when...more

Where Does Sales End And Content Begin?

Are you old enough to remember the prehistoric, or rather pre-Internet, days of marketing? Way back when, you had people like the Amway Man and...more

Successful businessman cheering, portrait

The Right Signage Makes a Winning First Impression

Next time you invite a prospect or new client over for a tour of your offices, think about the first impression you’re making. Small details,...more


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MarketingTango is the leading online resource for integrated marketing. The blog covers a wide range of marketing tactics and their place in an integrated marketing strategy. Regular postings will include articles, ideas, tips, and real-world solutions to help companies of all sizes achieve their business objectives.