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The Real Price of Purchased Email Lists

Email marketing is a hugely popular and successful way for integrated marketers to reach prospects. But if you don’t have enough prospects of your own, should you consider...

Treat Your Employees and Customers With Holiday Promotional Items

Holiday Gift Ideas from Fun to Fabulous It’s that time of year again, when businesses both large and small start thinking about how to recognize their staff and prized clients,...

To Whet Google’s Appetite, Serve Fresh Content

Just as the aroma of fresh, tasty food attracts hungry diners, Google and other search engines have a nose for fresh content – the kind of content web visitors clamor to...

SSL for websites: What is it and do you need it?

If you own or are involved in managing a website, you’ve probably heard the term “SSL.” SSL stands for Secure Sockets Layer, and it’s how websites keep prying eyes and...

The Three Phases of Good Email List Hygiene

Email list hygiene, or the practice of acquiring legitimate, authentic email addresses and culling those that aren’t, improves your email marketing efforts. If you’re using a...

What You Must Know About Crisis Communications

Despite the best planning, marketers sometimes have to cope with disasters—of the natural unnatural, or self-inflicted kind. Like when your product fails in a very public way or...

Mobile Marketing – Why You Should Collect Prospects’ Numbers

It goes without saying that mobile is everywhere nowadays. 75% of internet use for 2017 has been predicted to be mobile, with millennials largely driving the market. These clever...

3 User Metrics to Help Guide Your Search Marketing Strategy

Search-marketing has a lot of moving parts. But ultimately, success is measured by one thing: the quality of the user experience. Giving searchers timely, useful, relevant...

After the Responsive Website: Mobile-First Marketing

The greatest share of digital media consumption now occurs on mobile devices, making mobile integral to any marketing strategy. Smart Insights recent comprehensive look at mobile...

Find & Fix Floundering Web Content with Heat-Mapping Tools

In moments of retrospection, integrated marketers will invariably ask: how is my web content really performing? Are people reading and engaging with it? Or am I missing the mark...

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