Mobile Marketing

Why Mobile Marketing Matters and How To Keep It Simple

Mobile marketing can sound mysterious and confusing with the complexities of responsive design and the technicalities and legalities of SMS marketing. So let’s concentrate on some of the fundamentals about

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Content Marketing

Hands of a woman playing the piano

Steinway Tells Its Story in New Marketing Campaign

It seems like the 163-year old piano maker is one of those brands that doesn’t need marketing. In truth, the venerable company hasn’t done much...more

Data Management


3 Steps for Successful Marketing and IT Collaboration

When it comes to the most effective way to architect, execute and measure digital initiatives, marketers and their information-technology counterparts seldom see eye-to-eye. Mismatched expectations...more

All articles


125-Year-Old School Gets Lesson in Integrated Marketing

You’re only 24 hours away from exceeding your integrated marketing goals – if you take a page from the Montclair Kimberley Academy (MKA) playbook. With...more

facebook live

Using Facebook Live Video For Business, Without Buying Any New Gear

Maybe you’ve already tried a Google hangout, or dipped your toe in the live-video pool with Periscope or Meerkat. Now that Facebook has launched its...more


Getting the Message Out With Internal Signage

Even the world’s most well-known companies can’t afford to assume that everyone understands what their brand is all about. (Previously, we’ve written about how VW...more

toy blocks

Big Lessons That Small Businesses Can Learn From Lego

Kids around the world have been using their imaginations to build things out of interlocking Lego bricks since 1949. The privately held Danish company became...more


You Might Be an Email Spammer If…

Everyone knows the formulaic set-up comics use to comment on quirky human behavior.  It’s often the tiniest nugget of truth that draws the biggest laughs....more

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MarketingTango is the leading online resource for integrated marketing. The blog covers a wide range of marketing tactics and their place in an integrated marketing strategy. Regular postings will include articles, ideas, tips, and real-world solutions to help companies of all sizes achieve their business objectives.