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Email Marketing: What’s Working Right Now?

If your in-box is stuffed full of emails, welcome to the club. According to Litmus’ State of Email report, 2017 saw businesses and consumers send and receive an average of 225...

After the Responsive Website: Mobile-First Marketing

The greatest share of digital media consumption now occurs on mobile devices, making mobile integral to any marketing strategy. Smart Insights recent comprehensive look at mobile...

To Whet Google’s Appetite, Serve Fresh Content

Just as the aroma of fresh, tasty food attracts hungry diners, Google and other search engines have a nose for fresh content – the kind of content web visitors clamor to...

Smart Devices for Busy People Wearable Technology Promotions: Who, When, How

The only thing truly able to compete with today’s prospects’ insatiable need for technology is their desire for convenience. Wearable smart devices bring the two together for...

A Great Website Should Please the Brain, Not Just the Eyes

If you’ve ever been to an arena rock concert, you already understand cognitive processing. The crowd is on their feet for “Satisfaction” or “Born in the USA” but when...

Tips for Shooting Your Next Epic Video and Getting Epic Results

Around these parts, we love video and we can’t bang the drum hard enough about why it’s a game-changer for integrated marketers. When added to email,it can lift click-through...

Give Your Web Content a Complete Spring Cleaning

You know that sparkly-fresh feeling a house gives off when it’s been cleaned from top to bottom? That’s how integrated marketers will feel following a deep-cleaning of their...

Human-Centric Event Design: Nurture Attendees, Incorporate Thoughtful Planning

A recent whitepaper, summarized at Meetingsnet.com, looks at the ways in which event marketers have traditionally judged or measured events—financial, number of registrations,...

Love Your Prospects, Love Their Pets: Pet-Themed Promo Items Have Surprising Benefits

One thing that savvy marketers understand is that, even when you’re doing B2B marketing, you’re still marketing to a real human being. So there’s a very good chance you’re...

Prevent the Floating Head Syndrome in Conference Videos

Did you invite a ghost to speak at your last conference? Probably not, but a ghost or two might have made an appearance on the event video you developed to capture your conference...

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