Creative Services

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YouTube Beats Facebook. Now Read the Playbook.

Even if you’re not already a loyal reader, you probably already know that YouTube is the second-largest search platform (after Google), providing marketers with wide reach as well as a

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Marketing Strategy

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Why Marketers Shouldn’t Dismiss Wearable Technology (Just Yet)

Get ready marketers, because here we go again. Just when you were getting your arms around SEO, social media, video marketing and mobile, a hot...more

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Content Marketing

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How to Keep Coming Up with Evergreen Content Ideas

So you’ve decided to start a blog or develop a content marketing initiative. Congratulations! You might want to save this short list for reference later....more

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All articles

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What Evils Lurk in B2B List Procurement?

It’s the end of the year, and your sales team is clamoring for more leads. One obvious solution is to buy a list of targeted...more

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dv028074

Marketing Lessons From the Moon

To be clear, these lessons are not literally from the moon. They’re actually insights that David Meerman Scott and co-author Rich Jurek have written about...more

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How a Chainsaw Brand Swayed Consumers to Buy Local

Chainsaw maker Stihl Inc. wanted consumers to shop at small, locally owned businesses and not only because those are the only places where they can...more

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3-D Printing Gains a Foothold with Brands

Don’t mistake it for a Star Trek Replicator; it’s a 3-D printer. And this technology that can create tangible objects out of thin air is...more

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Hotel Markets Capitalize on Back-to-School Marketing Opportunities

The end of summer for most parents signals the rush to get shopping with the usual back-to-school specials for school supplies, computers and dorm room...more

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About


MarketingTango is the leading online resource for integrated marketing. The blog covers a wide range of marketing tactics and their place in an integrated marketing strategy. Regular postings will include articles, ideas, tips, and real-world solutions to help companies of all sizes achieve their business objectives.